CONTENT AUDIT

An audience-led content audit serves as a temperature check for current content. It identifies what resonates with users, spots areas for improvement, reveals content gaps, and identifies content that can be removed.

Conducting a comprehensive content audit is a strategic initiative to evaluate the quality, relevance, and effectiveness of your company's website and social media channels.

My content audits offer clear recommendations to enhance, create, or remove content, ensuring engagement with your key audience. By conducting a thorough content audit, you'll gain valuable insights into the strengths and weaknesses of your current content strategy, allowing you to make informed decisions for optimization and improvement.

What I can do for you:

Conducting a thorough content audit to evaluate the current state of your content and identify areas for improvement
Defining your content goals, whether it's increasing brand awareness, driving traffic, or boosting engagement
Identifying the most effective content formats that ensure a consistent flow of relevant and engaging content
Personalizing content to address the specific pain points and interests of your audience
Utilizing data-driven insights to continually refine your content strategy for optimal performance
Crafting SEO-optimized content that drives organic traffic and boosts search engine rankings
Utilizing data-driven insights to refine content strategies for continuous improvement

Steps to identify areas for improvement and optimization:

Define Audit Objectives:

Clearly outline the objectives of the content audit. Identify specific goals such as improving engagement, increasing conversions, or aligning content with business objectives.

Inventory Content:

Create an inventory of all existing content on your website and social media channels. Categorize content types, including blog posts, product pages, videos, infographics, and social media posts.

Evaluate Content Quality:

Assess the quality of each piece of content. Look for factors such as accuracy, relevance, readability, and visual appeal. Identify any outdated or obsolete content that needs removal or updating.

Check for Consistency:

Ensure a consistent brand voice and messaging across all platforms. Verify that branding elements, tone, and style align with your brand guidelines.

Analyze Engagement Metrics:

Review engagement metrics such as likes, shares, comments, and click-through rates on social media. Use website analytics tools to assess page views, bounce rates, and time spent on pages.

Identify Top-Performing Content:

Determine the top-performing content based on user engagement and conversion rates. Understand what resonates most with your audience and consider creating more content in a similar vein.

Address Content Gaps:

Identify content gaps and areas where additional information or resources may be beneficial. Develop a plan to fill these gaps to provide a more comprehensive and valuable resource for your audience.

Key aspects covered by content audit services:

Content Relevance:

Evaluate the alignment of existing content with the target audience and business goals. Identify outdated or irrelevant content that may need updating or removal.

Content Performance:

Analyze the performance of content based on metrics such as page views, engagement, and conversions. Identify high-performing and underperforming content.

Content Gaps:

Identify gaps in content coverage, ensuring that all relevant topics are addressed. Recommend new content creation to fill identified gaps and meet user needs.

Content Consistency:

Ensure a consistent tone, style, and branding across all content pieces.

Identify inconsistencies that may impact the brand's messaging.

User Experience:

Evaluate the overall user experience of the website, considering content structure, navigation, and accessibility. Identify areas for improvement in terms of user engagement and satisfaction.

SEO Optimization:

Assess the content's adherence to search engine optimization (SEO) best practices. Identify opportunities to enhance keywords, meta tags, and other SEO elements.

Competitor Analysis:

Analyze the content strategies of competitors to identify opportunities for differentiation. Benchmark the website's content against industry standards and competitor performance.

Good Reasons for Content Audits:

Understanding Your Content's Performance
Determine tailored Content to Meet Your Needs
Building a new website and understanding content effectiveness.
Underperforming blog or content hub analysis.
Addressing low website rankings compared to competitors.
Analyzing user journey hindrances, e.g., from email content to conversion.
Gaining a comprehensive understanding of website content in a new role.
Ensuring consistent, high-quality, on-brand content for a campaign.

Pricing Structure:

p.hour: 99,00€ + VAT

p. day: 599,00€ + VAT

Long-term: Price on Application (POA)

Ongoing Support:

Price on Application (POA)

Creating a full audience-focused content strategy
Assisting with content creation, promotion, and briefs
Collaborating to implement recommendations
Reviewing data within Google Analytics and Google Search Console

Optional Content Audit Bolt-ons:

Price on Application (POA)

Competitor Analysis:
Quantitative and qualitative insights into competitors' content performance.

My content audits go beyond analysis, offering ongoing support and optional bolt-ons to ensure continuous improvement. Let's enhance your content strategy together.

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month.

Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

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