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CONTENT AUDIT

An audience-led content audit serves as a temperature check for current content. It identifies what resonates with users, spots areas for improvement, reveals content gaps, and identifies content that can be removed.

Conducting a comprehensive content audit is a strategic initiative to evaluate the quality, relevance, and effectiveness of your company's website and social media channels.

My content audits offer clear recommendations to enhance, create, or remove content, ensuring engagement with your key audience. 

What I can do for you:
 

  • Conducting a thorough content audit to evaluate the current state of your content and identify areas for improvement

  • Defining your content goals, whether it's increasing brand awareness, driving traffic, or boosting engagement

  • Identifying the most effective content formats that ensure a consistent flow of relevant and engaging content

  • Personalizing content to address the specific pain points and interests of your audience

  • Utilizing data-driven insights to continually refine your content strategy for optimal performance

  • Crafting SEO-optimized content that drives organic traffic and boosts search engine rankings

  • Utilizing data-driven insights to refine content strategies for continuous improvement

 

 

 

Steps to identify areas for improvement and optimization:

By conducting a thorough content audit, you'll gain valuable insights into the strengths and weaknesses of your current content strategy, allowing you to make informed decisions for optimization and improvement.

Key aspects covered by content audit services:

Good Reasons for Content Audits:​

  • Understanding Your Content's Performance

  • Determine tailored Content to Meet Your Needs

  • Building a new website and understanding content effectiveness.

  • Underperforming blog or content hub analysis.

  • Addressing low website rankings compared to competitors.

  • Analyzing user journey hindrances, e.g., from email content to conversion.

  • Gaining a comprehensive understanding of website content in a new role.

  • Ensuring consistent, high-quality, on-brand content for a campaign.

Pricing Structure:

p.hour:   99,00€ + VAT

p. day: 599,00€ + VAT

Long-term: Price on Application (POA)
 

Ongoing Support:

Price on Application (POA)

  • Creating a full audience-focused content strategy

  • Assisting with content creation, promotion, and briefs

  • Collaborating to implement recommendations

  • Reviewing data within Google Analytics and Google Search Console

Optional Content Audit Bolt-ons:

Price on Application (POA)

  • Competitor Analysis:
    Quantitative and qualitative insights into competitors' content performance.

My content audits go beyond analysis, offering ongoing support and optional bolt-ons to ensure continuous improvement. Let's enhance your content strategy together.

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month.

 

Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

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Let´s find out how I might help you

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