Client samples & direct Project Stakeholders
"Without Strategy, Content is just stuff, and the world has enough stuff."
Arjun Basu, Author & Content Strategist
What I do
As a content strategist, I create customized solutions to enhance businesses' success in the digital realm. Drawing on my proficiency in audience analysis, content governance, and strategic planning, I create holistic Content strategies that resonate with specific audiences, foster engagement, and meet organizational goals focusing on marketing success.
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Let´s make it strategic
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"Behind every piece of bad Content is an executive who asked for it."
Michael Brenner, Content Marketing Expert
What others say:
Direct project connections, customers, and work relationships
Thomas Marotzke
CEO SIDESTEP (Foot Locker)
I worked with Kay Auster over a time span of 5 years - and we extended our project with him 4 times. He always adapted to new requirements and brought in a mindset and attitude that a company like ours expects from an external service provider. He always had a keen eye on details and he and his team cooperated absolutely flawless with all our employees and all the involved very sensitive international big brand stakeholders. Highly recommended
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Markus Christmann
Owner, Agency Goldene Generation
Kay implemented his excellent specialist knowledge adequately, independently and in a result-oriented manner. He has a quick mind, showed himself to be confident and flexible even under time pressure. He always showed a high degree of initiative and completed his tasks with precision. He found optimal solutions, always planned all projects carefully and guaranteed consistent implementation. As an agency, you can also let Kay without hesitation talk to customers - so I can definitely recommend Kay Auster.
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Hiro Kishi
Vice President, Deutsche Telekom
Kay worked as Freelancer in Corporate Communications of Deutsche Telekom over a period of 5 years. He always solved the tasks assigned to him with maximum creativity and skill to our complete satisfaction. His way of working as an external service provider and communicating with various Telekom executives and employees in all projects was exemplary. I have no hesitation in recommending Kay Auster
Erik Gjerde
CEO Highlightmedia Ltd.
During our almost 2 years in the project I have always found Kay to be an honest and dependable individual. I highly recommend, without reservation that you seriously consider Kay Auster for projects within your organization. I am confident that he will be able to quickly provide value to your team.
Julian Pesek
Owner, Agency Adtracktive
Kay Auster is a very experienced marketing all-rounder who makes every project better, both professionally and personally. My GoTo expert for strategic content, eCommerce, and other projects.
Highly recommended.
Bente Matthes
Social Media Expert
I know Kay for over 15 years now. Working with him is and was always a pleasure. He knows his stuff, is a quick thinker and goes straight to the point. If you consider to add any versatile, additional horsepower to your agency project I really recommend you should definitely consider to talk to Kay
Dylan Grech
CEO nsjet.com & Lifeboat e-Commerce
I enjoy working with Kay and he helped growing my business through various ideas and concepts. He also has a great attention to detail, understands certain potential issues very quickly and always came up with several useful solutions. So if you should consider Kay Auster for any of your eCommerce projects I can definitely recommend him. You would appreciate to have him in any of your projects.
Prof. Dr. Sebastian Gehlert
Sporthochschule Köln
In my capacity as a doctor of sports medicine, I've never worked directly with Kay on projects, but was in lively exchange with him for some of his projects or in the past as part of his research as a sports journalist, often with my expertise. Kay has in-depth sports knowledge. For any sports-related projects, I would unreservedly recommend Kay Auster.
Alexandre Grella
Senior SEO
Kay Auster is one of the best professionals I was given the opportunity to work with in my career. He has an extensive knowledge in his field and also understands the interconnections with areas as diverse as technical SEO, project management or strategy. Kay was always clear, organized and absolutely straight forward. If you need anybody for your project(s) with good leadership skills, and knowing what he is doing, I highly recommend to take Kay Auster in your considerations.
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"Nobody cares about your products or services, except you. Create interesting Content."
David Meerman Scott, Marketing & Sales Strategist
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Services
Whether you need to improve your overall online performance, require a solid Content Strategy, a Content Lead, Content Governance, a Digital Marketing Strategy, support with your new or already existing e-commerce project, or professional agency support
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I am here to help
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Content Lead
A Content Lead oversees and guides the content ecosystem, emphasizing strategic vision, audience-centricity, and unified messaging. A Content Lead ensures quality content creation and fosters human connections with the audience. This role optimizes content not just for search engines but for genuine audience engagement, contributing to sustainable brand impact and long-term success. A Content Lead is a key player in elevating a brand's online presence.
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I am here to help
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Online Marketing
Online Marketing needs a comprehensive plan that outlines how a business will leverage online channels and tools to achieve its marketing objectives. It involves defining target audiences, selecting suitable digital platforms, and utilizing various tactics such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and more. The strategy integrates these elements to create a cohesive and synchronized approach, ensuring a brand's online presence aligns with business goals.
I am here to help
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Content Strategy
This is a holistic and purposeful approach to planning, creating, distributing, and optimizing content. It involves aligning content initiatives with business goals, understanding and addressing the needs of the target audience, and ensuring consistency across various channels. A well-defined content strategy serves as a roadmap, guiding the creation of high-quality, relevant content that resonates with the audience, enhances brand identity, and contributes to overall business success.
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Professional Agency Support
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Benefit from my experience in agency collaboration. Collaborate with me to deliver top-tier strategic content, eCommerce, and digital marketing solutions to your clients. Whether it's support for new or ongoing projects, seamless integration into your agency staff, or meeting short-term resource needs, I am a dependable partner. Many marketing agencies seek reliable and experienced freelancers, and I offer comprehensive support in various project phases.
I am here to support
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Personal 1:1-Power Day
Your personalized Content, Marketing, Business & Strategy Consultation for a whole day. I am with you from 9.00 to 17.00, available in a chat and for zoom/Google calls and being by your side the whole day to go with you through the things we discussed in our initial call. This exclusive experience is designed for single entrepreneurs or small businesses seeking personalized guidance, support, and actionable strategies to overcome challenges and unlock growth opportunities.
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"You'll be amazed by what is possible in just one day."
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"Dealing with content is messy. It is complicated, it is painful and it is expensive"
Kristina Halvorson, Content Strategy Expert
What Content is
To start somewhere - let´s have a look at what Content is for a company. Most companies underestimate the value of their Content. Content is an important business asset. Why companies need to treat, manage and organize their content way better and why content intelligence today is business intelligence - Your Content Shapes Your Marketing ​
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Let´s see what Content is today
Content Guide
Find a few things in my Guide about Content and how it influences your overall performance as a business. Let´s find out what Content Governance is, the most common Content issues, how to define Content goals, why you need audience-centric Content, how to prevent Content Chaos, and how to tackle Content Silos.
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Let´s make Content a little less complex
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"Your brand is what other people say about you, when you are not in the room."
Neil Patel, Digital Marketing Expert
Let´s get in touch​
Contact me via my contact page or just give me a quick call/message: +356 77811971​
Book a free Call
