As a freelancer with over 20 years of experience, I support agencies in their customer projects. My background and holistic mix of skills in e-commerce, digital marketing and as a content strategist are almost tailor-made for agency projects. In addition, I am experienced in stakeholder management, dealing with agency clients or how to collaborate productively with internal agency employees in areas such as SEO, development, design, content or marketing. I can work on projects, actively do project management or simply integrate into your setup and act as a team member. I am familiar with data analysis, recommendations based on digital, SEO or ad reports, budget planning & responsibility, KPI analysis, key account etc. I also know how important it is to understand how to balance and implement customer requirements to advance and complete projects.​

Since I run my own eCommerce company, I know that there are some different approaches to eCommerce than traditional digital marketing efforts. eCommerce focuses primarily on performance, is often very ad-heavy and generally less organically oriented. Therefore, certain knowledge and skills are required to scale or optimize an eCommerce setup. For me, eCommerce absolutely needs a solid holistic approach. The right mix of specific eCommerce-related tactics and strategies with a broad digital marketing background and very strategic content in all areas, individually tailored to the respective eCommerce project. This is why most “one-for-all” approaches in eCommerce fail - especially when it comes to optimization and scaling.

As Content Strategist I worked in numerous Content projects in my career directly for international big brands or as a contractor for agencies. I always benefited from my journalistic background. From a tailored, data based Content Strategy to Content Management, Content Organization, Content Evaluation or Content Marketing. Still, people way too often consider "Content" more as a 3.000 word "nice to have"-text to add to their homepage for Google. But - in reality every e-mail, every Social Media post, every reply in your customer service, every Ad text, every product description and almost everything else you provide directly to your leads within the funnel or to drag visitors in the funnel is nothing but Content. So you better make it relevant, strategic and in line with your business goals. Otherwise you create just stuff!

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