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Hi, I´m Kay.​ Nice to e-meet you.

I am an experienced German Freelancer, eCommerce- & Digital Marketing-Consultant, Content Strategist & Project Manager.

20 years experience in supporting agency projects
CEO & Founder


eCommerce | Strategic Content | Digital Marketing | Project Management

Clients & project stakeholder samples

- Deutsche Telekom

- Foot Locker / RunnersPoint

- Allianz

- Lufthansa

- McFit


- Fiat

- Lacoste

- McFit

- Siegwerk

- Canon

- Sport1

project stakeholder samples:
Nike, FC Bayern München 
Fred Perry, adidas, Converse, 
FIFA/Uefa, Timberland,  Hilfiger, New Balance, Puma, T-Mobile, Vans, Björn Borg, Converse

...and others


Freelance & Remote

A few samples of roles I can take freelance:

What others say:

Direct project connections, customers, work relationships and others


Thomas Marotzke
CEO SIDESTEP (Foot Locker)

I worked with Kay Auster over a time span of 5 years - and we extended our project with him 4 times. He always adapted to new requirements and brought in a mindset and attitude that a company like ours expects from an external service provider. He always had a keen eye on details and he and his team cooperated absolutely flawless with all our employees and all the involved very sensitive international big brand stakeholders. Highly recommended


Markus Christmann
Owner, Agency Goldene Generation

Kay implemented his excellent specialist knowledge adequately, independently and in a result-oriented manner. He has a quick mind, showed himself to be confident and flexible even under time pressure. He always showed a high degree of initiative and completed his tasks with precision. He found optimal solutions, always planned all projects carefully and guaranteed consistent implementation. As an agency, you can also let Kay without hesitation talk to customers - so I can definitely recommend Kay Auster.


Dylan Grech
CEO & Lifeboat e-Commerce

I enjoy working with Kay and he helped growing my business through various ideas and concepts. He also has a great attention to detail, understands certain potential issues very quickly and always came up with several useful solutions. So if you should consider Kay Auster for any of your eCommerce projects I can definitely recommend him. You would appreciate to have him in any of your projects.


Erik Gjerde
CEO Highlightmedia Ltd.

During our almost 2 years in the project I have always found Kay to be an honest and dependable individual. I highly recommend, without reservation that you seriously consider Kay Auster for projects within your organization. I am confident that he will be able to quickly provide value to your team.


Julian Pesek
Owner, Agency Adtracktive

Kay Auster is a very experienced marketing all-rounder who makes every project better, both professionally and personally. My GoTo expert for eCommerce, strategic content and other projects.

Highly recommended.


Bente Matthes
Social Media Expert

I know Kay for over 15 years now. Working with him is and was always a pleasure. He knows his stuff, is a quick thinker and goes straight to the point. If you consider to add any versatile, additional horsepower to your agency project I really recommend you should definitely consider to talk to Kay Auster



Hiro Kishi
Vice President Sportsponsoring

Deutsche Telekom AG

Kay always solved the tasks assigned to him with a maximum of creativity and skill to our complete satisfaction. His way of working as an external service provider and the communication with various Telekom executives and employees in all projects was exemplary. I have no hesitation in recommending Kay Auster


Prof. Dr. Sebastian Gehlert
Sporthochschule Köln

In my capacity as a doctor of sports medicine, I've never worked directly with Kay on projects, but was in lively exchange with him for some of his projects or in the past as part of his research as a sports journalist, often with my expertise. Kay has in-depth sports knowledge. For any sports-related projects, I would unreservedly recommend Kay Auster.


Alexandre Grella
Senior SEO

Kay Auster is one of the best professionals I was given the opportunity to work with in my career. He has an extensive knowledge in his field and also understands the interconnections with areas as diverse as technical SEO, project management or strategyl. Kay was always clear, organized and absolutely straight forward. If you need anybody for your project(s) with good leadership skills, and knowing what he is doing, I highly recommend to take Kay Auster in your considerations.


work for: 

A few quick project samples:
Info: Below you find only my own clients & projects

Beside working with my own clients I also worked as contractor for numerous agencies in marketing and content projects. 

2021 - today

FOUNDER & CEO | eCommerce

Onlineshop for interior & decoration


In 2021 I founded my own eCommerce business and built it myself from scratch. Round 2.500 products are implemented and after a couple of hundred sales it is time to scale dekohero further to another level.



​HIGHLIGHTMEDIA LTD., Malta - Affiliate Marketing Portal

In 2018 Highlightmedia Ltd. decided to add a German sports book affiliate to their affiliate marketing portfolio. So they hired me to set it up. I created from scratch. Project Management, Content Evaluation, SEO, Content Production management, Site Management, Request management Dev, Design, SEO, Implementation, Freelancer & Agency coordination, worked close with Design, Dev and SEO, reported direct to CEO



Regula Trading LTD., Malta

In 2020 I was asked by Regula Trading Ltd. to help them getting their Affiliate Marketing and iGaming websites localized for their market entrance in Germany.



​OMI Olive Invest LTD., Malta

In 2019 I was asked to help a new investment company in Malta with their startup communication and their website for their sustainable olive invest project in Sicily. So I created their website and the startup communication for their project.



Several companies, Malta

From 2015 to 2018 I worked for 2 companies as Head of Content. One was an iGaming operator, the other one was a German iGaming Affiliate Marketing company. For the operator I lead an international Content Team realizing the UK market entrance, the relaunch of 5 corporate websites in 6 different languages, Led & coordinated 6 internal content managers. Produced daily promotions. Coordinated the full content production process. For the affiliate company I coordinated 12 Freelancers, realized a Content Hygiene process for 1.200 content pages, full editorial management, content evaluation, conversion optimization, budget responsibility, installed several workflows & processes for content evaluation, -production and -implementation, content management, content strategy development, content marketing, content organization, audit, Content HR & recruiting etc reported directly to CEOs or COOs

2009 - 2014



Full Magazine production

In 2009 Foot Locker / Runners Point asked me to realize their customer magazine SIDESTEPmag. I realized with austermedia® the full production, the redesign and created a whole new concept for the magazine. It was handed out in any of their round 80 stores in Germany. Also we created a slightly reduced digital version which was presented on their screens in each store (digital signage). Foot Locker bought Runners Point and is the biggest sports shoe retailer in the world.

  •     80 pages, 200,000 copies per issue, quarterly

  •     Created and installed full project management

  •     Full project planning and production

  •     Full Content production & Layout

  •     Redesign by project takeover

  •     Improved sub-brand awareness from 8% to 20%

  •     Contract extended 4 times

  •     Worked directly with and coordinated internal and approx. 40        international big-brand stakeholders like: Adidas, NIKE, Onitsuka Tiger,    Asics, New Balance, Tommy Hilfiger, Fred Perry, Timberland, Puma
        and many more

2004 - 2009



I worked for Deutsche Telekom AG as external supplier over a time span of 5 years in several projects. At that time Deutsche Telekom had roundabout 200.000 employees.

"Head of Intranet" coordinating all communication activities throughout the corporation and their different departments.
Senior editor Project Manager special edition for  multi award winning magazine "you&me"
Editorial lead in the project "FIFA WORLD CUP 2006". Deutsche Telekom was one of the main sponsors of the "FIFA WORLD CUP 2006" in Germany and they built several communication and marketing campaigns around this event. Reported from all World Cup arenas, direct access to all FIFA venues, live reports from 5 games CONFED CUP 2005 and 10 matches FIFA WORLD CUP 2006 plus  internal communications, World Cup & football coverage, direct access to FC Bayern Munich & Allianz Arena and reported from all kind of activities and technical installations within all World Cup arenas. Beside this I also trained Telekom employees in the communication department in Content Management

Worked directly with and coordinated dozens of internal & external stakeholder like
T-Mobile, T-Online, T-Systems, T-Home, FC Bayern München, FIFA, DFB, Uefa

More project samples will be added soon...

2003 - today

austermedia® | Founder

Marketing, Content, Project Management & PR

My freelancer setup. I worked as a Freelancer with direct clients as well as contractor for numerous agencies. I only list my own clients & projects

Foot Locker / Runners Point Project Management

Deutsche Telekom Corporate Communications

Allianz, Germany Internal Communications

Lufthansa, Germany Corporate Communications

Osram, Germany Corporate Communications

McFit, Germany Editor Customer Magazine

Canon, Germany Corporate Communications

FIAT, Germany Corporate Communications

Lacoste Footwear, Germany In-Store Advertisement

WEKA Publishing, Germany Project Management

Siegwerk, Germany Corporate Communications

Sport1, Germany Content Management

Regula Trading, Malta, Content localization project

GoWild iGaming, Malta Head of Content, iGaming

WIS Ltd, Malta, Head of Content, Affiliate Marketing

Think, Malta, Business Development "Digital Marketing", German version, NBA Basketball 

OMI Olive Management Invest, Malta Startup Communication incl Website

Highlightmedia Ltd, Malta, Project Management, Affiliate Marketing 

and others

2002 - 2013

Freelance sports journalist

+500 publications print/online in +100 newspapers, magazines and online portals.


Publication List (Extract):,, 11FREUNDE,,, TAZ - Die Tageszeitung, Der Tagesspiegel,, FAZ - Frankfurter Allgemeine Zeitung, Passauer Neue Presse, Kölnische Rundschau, Augsburger Allgemeine, Express, NRZ - Neue Ruhr Zeitung, Hannoversche Allgemeine etc 

Plus numerous projects as contractor for agencies

Let´s get in touch

Contact me via my contact page or just give me a quick call/message: +356 77811971


Thanks for submitting!

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