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Your strategic Content shapes the success of your Online Marketing.

Love is measurable.

Hi, I´m Kay Auster
Nice to e-meet you


Content Strategist

Freelancer, Remote


Content Strategy, Content Lead, e-Commerce,
Online Marketing, Professional Agency Support




Client samples & direct Project Stakeholders

"Without Strategy, Content is just stuff, and the world has enough stuff." 

Arjun Basu, Author & Content Strategist

My Services: 

Whether you need to improve your overall online performance, require a solid Content Strategy, a Content Lead, Content Governance, a Digital Marketing Strategy, support with your new or already existing e-commerce project, or professional agency support


Content Strategy

I can help you to get your Content sorted and organized. Get rid of Content Chaos and Content Silos. Let´s make your Content audience-centric.

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Content Lead

Having a Content Lead is crucial to get your online business where and how you want it to be. Content Leadership needs experience and knowledge.

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Online Marketing & e-Commerce

From Paid Social/Search Ads, SEO, E-Mail Marketing and Social Media Marketing to Conversion optimization, Buyer Personas and e-Commerce Consulting

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Professional Agency Support

If you need an experienced agency freelancer - 15 years working in numerous agency projects. Seamless integration to your projects and staff.

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"Behind every piece of bad Content is an executive who asked for it." 

Michael Brenner, Content Marketing Expert

Performance issues?

Have you ever wondered, why so many of your Online Marketing efforts simply do not lead to the desired results?

Not achieving the performance, growth, traffic, or sales you would like to have - even though you have all these internal and external "experts" working intensively on SEO, paid ads, social media, email marketing, and all the other individual marketing efforts every day? 

But why is it?

On my answer to this question most SEO- and Marketing managers tend to answer immediately:

"Bullshit !"


Fair enough - but think it through

  • Does that sound familiar? Almost all your Content is just seen as a necessary thing for Google. 99% focus only on your marketing campaigns and SEO? All thoughts around long tail keywords, rankings, domain authority, backlinks, referring domains, or page speed? All other thoughts around your already planned next paid Ad campaign, your ROAS, your new email re-targeting campaign, or your next Vanilla Social Media Post - and all of that while you are also 90% of the time just talking about your company and your products/services?

    Well, does all that sound audience-centric to you?

  • It´s not even their job. None of them is doing what they do FOR the audience. SEO's job is to provide insights and useful data, achieve proper rankings, and take care of several technical aspects of a website - doing it all FOR a better performance of a website in terms of requirements from a Search Engine. The job of marketing is to create campaigns. Too often Marketing is doing it in the name of - means mainly FOR - the company, trying to make the company and its products/services look good. The main problem is that as long as you are not providing answers to the demands, needs, and pain points of your potential audience, no one out there cares !


    It needs someone asking “What’s the point?” or “Who cares?”

  • The main reason is, that they do not give the mandatory value to their Business Content as a business asset. But this is what successful online businesses have to do. You have SEO and you have marketing - of course - but you do not really have Content. Your business Content is simply everywhere - on your website, in your E-Mails, your Ads, your customer service, and in your Social Media. If there is not one voice in all those channels - you simply create Content Silos, and your company is not getting recognized as one. Also, as long as your Content planning and production - including your internal workflows and processes - is nothing but Content Chaos, and you are not able to create the Content you need, you are not able to provide the Content you need to your audience.
    That means - you´re struggling with your overall online performance.

How to solve it?

Step 1: 

Take care of your own Content first and understand its value for your business 

It might sound kind of harsh ok, but not to mention that just enables you to still justify the wrong approach to your online marketing efforts. Get your Content stuff sorted and organized. From planning to production - from workflows to processes - from Governance to Leadership. Take care of your Content - it´s all you have to provide.

Step 2:

Start embracing Audience-Centricity in SEO and Marketing

As you continue to drive your efforts toward online success, it's crucial to address a common challenge that often hinders your collective effectiveness: The gap in audience-centric thinking within SEO and Marketing practices.

I can help you to get your Content strategic and audience-centric, focussing on your business goals and improving your overall performance

Let´s discuss, how we will achieve that

2 simple things to do first, to start improving your overall performance:

#1: Stop talking  only 

about your company and your products or services

Nobody cares out there. Get audience-centric.

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#2 Stop trying to outrank your competition for a second, and start marketing your business.

For a business, the goal is not to outrank anybody. The goal is to communicate and market as a company. So focus on your Content and get it strategic.


"Nobody cares about your products or services, except you. Create interesting Content."

David Meerman Scott, Marketing & Sales Strategist

What others say: 

Direct project connections, customers, and work relationships

thomas marotzke

Thomas Marotzke
CEO SIDESTEP (Foot Locker)

I worked with Kay Auster over a time span of 5 years - and we extended our project with him 4 times. He always adapted to new requirements and brought in a mindset and attitude that a company like ours expects from an external service provider. He always had a keen eye on details and he and his team cooperated absolutely flawless with all our employees and all the involved very sensitive international big brand stakeholders. Highly recommended

markus christmann

Markus Christmann
Owner, Agency Goldene Generation

Kay implemented his excellent specialist knowledge adequately, independently and in a result-oriented manner. He has a quick mind, showed himself to be confident and flexible even under time pressure. He always showed a high degree of initiative and completed his tasks with precision. He found optimal solutions, always planned all projects carefully and guaranteed consistent implementation. As an agency, you can also let Kay without hesitation talk to customers - so I can definitely recommend Kay Auster.

hiro kishi

Hiro Kishi
Vice President, Deutsche Telekom

Kay worked as Freelancer in Corporate Communications of Deutsche Telekom over a period of 5 years. He always solved the tasks assigned to him with maximum creativity and skill to our complete satisfaction. His way of working as an external service provider and communicating with various Telekom executives and employees in all projects was exemplary. I have no hesitation in recommending Kay Auster

erik gjerde

Erik Gjerde
CEO Highlightmedia Ltd.

During our almost 2 years in the project I have always found Kay to be an honest and dependable individual. I highly recommend, without reservation that you seriously consider Kay Auster for projects within your organization. I am confident that he will be able to quickly provide value to your team.

julian pesek

Julian Pesek
Owner, Agency Adtracktive

Kay Auster is a very experienced marketing all-rounder who makes every project better, both professionally and personally. My GoTo expert for strategic content, eCommerce, and other projects.

Highly recommended.

bente matthes

Bente Matthes
Social Media Expert

I know Kay for over 15 years now. Working with him is and was always a pleasure. He knows his stuff, is a quick thinker and goes straight to the point. If you consider to add any versatile, additional horsepower to your agency project I really recommend you should definitely consider to talk to Kay


dylan grech

Dylan Grech
CEO & Lifeboat e-Commerce

I enjoy working with Kay and he helped growing my business through various ideas and concepts. He also has a great attention to detail, understands certain potential issues very quickly and always came up with several useful solutions. So if you should consider Kay Auster for any of your eCommerce projects I can definitely recommend him. You would appreciate to have him in any of your projects.

dr. sebastian gehlert

Prof. Dr. Sebastian Gehlert
Sporthochschule Köln

In my capacity as a doctor of sports medicine, I've never worked directly with Kay on projects, but was in lively exchange with him for some of his projects or in the past as part of his research as a sports journalist, often with my expertise. Kay has in-depth sports knowledge. For any sports-related projects, I would unreservedly recommend Kay Auster.

alex grella

Alexandre Grella
Senior SEO

Kay Auster is one of the best professionals I was given the opportunity to work with in my career. He has an extensive knowledge in his field and also understands the interconnections with areas as diverse as technical SEO, project management or strategy. Kay was always clear, organized and absolutely straight forward. If you need anybody for your project(s) with good leadership skills, and knowing what he is doing, I highly recommend to take Kay Auster in your considerations.

Here´s what I do as a Content Strategist.

I create customized solutions to enhance businesses' success. I create holistic Content strategies that resonate with specific audiences, foster engagement, and meet organizational goals focusing on marketing success.

"Dealing with content is messy. It is complicated, it is painful and it is expensive" 


Kristina Halvorson, Content Strategy Expert


What Content is

To start somewhere - let´s have a look at what Content is for a company. Most companies underestimate the value of their Content. Content is an important business asset. Why companies need to treat, manage and organize their content way better and why content intelligence today is business intelligence - Your Content Shapes Your Marketing 

Let´s see what Content is today

"Your brand is what other people say about you, when you are not in the room."

Neil Patel, Digital Marketing Expert



To discuss what issues you exactly want to tackle or how I can support you best for your needs we´ll have an initial call.

This initial call is 100% FREE


Let´s get in touch

Contact me via my contact page or just give me a quick call/message: +356 77811971

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