Often I've heard: "We cannot generate enough Leads, because we do not have enough traffic." Total wrong logic approach. Lead Management is one of the biggest issues in todays online businesses. The right Content enables you to generate Leads. Segmentation allows you to talk to them. MQL & SQL Leads need different Content approaches at different stages. No optimized automations can lead to wrong approaches.

Just generating more traffic doesn´t help. You need the right traffic. Targeted. The traffic needs to be directed through the right channels and touchpoints. For that, it needs a data-based strategy how which visitors at which touch points will receive which content. Only if your online business setup has a proper strategic approach you will achieve relevant results. Otherwise, you only create more not converting visitors.  

You need to know how to guide your visitors to the right points. Visitors on a website normally get guided to a certain point throughout different funnel stages. There are lots of marketing- and content funnels out there and Online Businesses not understanding the general Funnel structure normally can hardly generate relevant traffic, leads or sales.

Good SEO provides the relevant data to create strategies and tactics for your marketing and your strategic content. Dedicated content people should understand almost all aspects of SEO. Especially using the right SEO tools and understanding the generated data. SEO is important. ​long tail keywords, semantic, keyword competition, search intention, volume or your link building strategy are deciding factors.

Fine-tuning your online presence to maximize user actions. Analyzing and optimizing key touchpoints, to influence critical KPIs ensuring your digital efforts yield optimal results. Lots of companies just struggle with their Landing Pages, proper A/B-testing, their paid Ads, and the general conversion optimization processes.

Very often the installed automation leads to spamming the visitor. Automating some things is a good approach. But it needs a solid setup. The main reason for that is that the involved department is not aware of the technical processes behind it or no proper lead segmentation is involved in the background. Bad lead segmentation if you are dealing with 3rd party providers is one of the main reasons for a failed automation process. 

Ads are non-organic - so it needs a solid data-based approach and detailed research. Ads in any form such as PPC campaigns in search engines or social media channels do not generate organic traffic. That separates the PPC approach from the general content approach. Unfortunately, for so many online businesses their Ads approach is nothing but a waste of time and money.​ 

Optimised Landing Pages are crucial and deciding factors especially if it comes to non organic traffic such as paid Ads (Google, Facebook etc). With bad Landing Pages behind it those Ads are nothing but a waste of time and money. There are a few rules how a performing Landing Page should look like and the Content elements that need to be integrated.

User Interface (UI) and User Experience (UX) design have a huge impact on your performance. Is the experience for the user on your website smooth and intuitive or clunky and confusing? In short: a UX design decides how the user interface works while the UI design decides how the user interface looks. Both together have definitely an influence on your conversion.

The golden rule to win business via social media is to be where your potential customers are. The aim is to grow the presence online through gaining more followers via social media, and then engaging and nurturing those followers to become fans or customers. but don´t forget: they follow you on a social media platform - they are not visitors - so it also needs a different strategy and tactic to turn those followers into visitors as well.

Google loves link building. It is an essential element of search engine optimization (SEO) and plays a crucial role in enhancing a website's visibility and authority online. Probably link building today is the main reason, why most smaller sites or shops can´t get through these big players on top of each Google ranking. 

Brand awareness in online marketing refers to the extent to which a target audience recognizes and recalls a particular brand. It is a measure of how familiar consumers are with a brand's existence and its key attributes. In the online context, brand awareness is crucial for building a strong digital presence and influencing consumer perceptions. In general - do not forget that Google loves Brands.

You need to be where your potential clients are and you need to know what exactly they are looking for. There is the focus, there are the people that are going to buy your products/services. The generated data allows you to get rid of useless content and focus on what your potential clients want, need, or demand. 

Knowing your targets is crucial for any business. The more defined the better. The clearer the picture the easier to approach. The properly defined Buyer Persona provides the frame what you need to do and how you need to approach them. Your ideal customer is a fictitious person which your product/service is perfectly suited for.

You need to know what your competition is doing. The more - the better. Knowing your ideal customer is only the first step. You also need to know with whom you are competing. How much do you know about your competitors? Companies need to monitor their competitors' online activities to gain knowledge of what they need to do to compete, overtake, or prevent just doing the same as they do.