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About

You work with a freelancer. I can add additional horsepower to your project, can round out the capability of your team, operate like an employee within your organization without any working contract but fully integrating into your structure/setup and also could operate as a one on one sparring partner

  • Transparency & Education in strategies & methods

  • Over 20 years expertise in Content & Marketing Projects 

  • I can adapt very quickly to individual agency & company setups to fit in

  • I focus on growth, leads, conversion and sales

  • Analytic, data driven, result orientated

  • Fast response times & Jargon free communication 

  • I lead and oversee a small network of international top-notch freelancers


Experience
 

E-Commerce, Project Management, Digital Marketing, Consulting, Content Strategy Development, Key Account, Requirement management, Stakeholder Management, Content Team Lead, Budget planning & responsibility, Performance analysis, Monitoring and reporting, KPI Management, Customer Journey analysis, Funnel installation & optimization, Lead generation & -nurturing, Conversion Optimization, Webshop optimization, SEO on-page/off-page. Keyword analysis and research, SEM Strategy (Search Engine Marketing), Google Shopping & Feed installation, Landing Page Optimization, SMM Strategy (Social Media Marketing), Ad/CPC Campaigns, Buyer Persona development, Campaign Management, E-Mail Marketing, Corporate Communication, Corporate Publishing, Editorial Management, Content Marketing, Content Management, Content Evaluation, Content HR & Recruiting, Brand Communication, iGaming, Affiliate Marketing, Sports communication, PR & Marketing Content production, Magazine production (print/online)

Founder & CEO webshop  dekohero.com

Founder of austermedia.com

E-Commerce project management

B2B & B2C Content & Marketing strategies

Corporate communications (online & print)

Online marketing

Content Performance optimizationContent management

Content strategy &  Content leadership

Project Management, Editorial- & Stakeholder Management

Affiliate Marketing

iGaming

Working with me

As a completely independent freelancer I am total free to decide in which projects or for which companies I am going to work, how long and in which way. I will never try to sell to any of my clients any additional stuff or anything just fancy you don’t even need. I will only focus on and ever recommend what might be the best solution for your business/project. My reputation is critical to my success, so I also will never over-promise if it comes to predictions. If your individual requirements are beyond my ability, I will simply recommend the best freelance solution or agency I know or I have in my portfolio for the running project, and I can even project manage them for you as well.

 

I will spend my time to understand you, your business and your requirements. It is up to you how you want me to integrate into existing projects, new projects or how you prefer to work with external service providers in general.  For long term projects/jobs that require more of my time I can simply work & operate like one of your team members but I do that only remote. Therefore I can participate in meetings you consider as useful me to join, I can work with your staff or your clients directly on a daily basis ensuring communication is clear and projects run efficiently. NDAs can be signed at any time.

Projects

Some of my clients simply need my services for long term one-off projects. Others book me to give them my evaluation of next steps or optimizing an E-Commerce setup. Others want me to take care of their Content setup long term on a daily basis or want me to work with them more or less like an employee just without any contract and the usual issues that are involved when you hire a permanent employee. All these potential projects I need to consider and cannot take one price for all - no matter how long the project is estimated. The quote you'll receive will be based on your requirements and include a breakdown of the core tasks involved, so you can see exactly what I will be doing and where the time will be spent. We'll also agree on timescales, any potential 3rd-party assets required, sign-off phases during the project and much more to ensure your project gets finalized in the agreed time.

Pricing

Each and every customer, agency and project has individual requirements - work- & time wise. So it cannot be charged by
"one price for all". I charge long term projects on an adapted hourly-based calculation so it can be seen project based and my fee will be adapted to a long term setup. Also I adapt my pricing when I work with startups or single webshop owners. My regular fee is 69€ per hour

Skills

Data Analysis processes, keyword analysis & site management

Leading & Coordinating Content Teams & Freelancers

Agency Lead. Working for numerous agencies & companies

SEO - on page/off page (ahrefs, SemRush Moz, authoritas etc)

CMS (wordpress, Joomla, Drupal, CoreMedia etc)

PR-/Marketing- & Brand copywriter for agencies/companies

Corporate Publishing / full magazine production print/online

 

Journalist-background with several hundred publications

Content & Marketing Agency founder/lead with 12 people

Speaker for "Corporate Publishing", German Press Academy

Study: Sociology, University of Wuppertal, Germany

Living in Malta since 2015

 

E-Commerce Consulting

Digital Marketing Consulting

Strategic Content Consulting

E-Commerce Strategy

Digital Marketing Strategy

Content Strategy

E-Commerce Project Management

Digital Marketing Project Management

Strategic Content Project Management

E-Commerce Consulting

Category Management

E-Mail Marketing Strategy

Target Group Analysis

Funnel setup/optimization

Social Media Marketing

Traffic Analysis & Targeting

Goal & Metrics Setup

Data Analysis SEO & Ads Campaigns

E-Commerce Strategy

Google Shopping & Feed

Landing Pages

Upsell / Cross-Sell Strategy

Touch Point Strategy

Ad Campaign Management

Average Cart Value Strategy

Conversion Optimization

Budget Planning

E-Commerce Project Management

Market Place Integration

Competitor Analysis

Buyer Persona Development

Search Engine Marketing

Lead Generation & Nurturing

ROAS

App Integration

UI/UX Strategy & Analysis

Digital Marketing Consulting

Lead Generation & Nurturing

Landing Pages

Buyer Persona Development

Search Engine Marketing

Google Shopping & Feed

Average Cart Value Strategy

E-Mail Marketing Strategy

Data Analysis SEO & Ads Campaigns

Digital Marketing Strategy

Conversion Optimization

Competitor Analysis

Funnel setup/optimization

Social Media Marketing

Market Place Integration

ROAS

App Integration

Budget Planning

Digital Marketing Project Management

Traffic Analysis & Targeting

Target Group Analysis

Touch Point Strategy

Ad Campaign Management

Upsell / Cross-Sell Strategy

Goal & Metrics Setup

Category Management

UI/UX Strategy & Analysis

Content Management

Content Evaluation

Stakeholder Management

Content Ideation

Content Distribution

Content Team Lead

Content Governance

Content Planning

Editorial Management

Content Localisation

Content Marketing

Content Coordination

Content Workflows

Content Curation

Content HR & Recruiting

Get in touch

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