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Project samples
Info: Below you find only my own clients & projects

Beside working with my own clients I also worked as contractor for numerous agencies in marketing and content projects. 

2021 - today

FOUNDER & CEO | eCommerce

Onlineshop for interior & decoration


In 2021 I founded my own eCommerce business and built it myself from scratch. Round 2.500 products are implemented and after a couple of hundred sales it is time to scale dekohero further to another level.



​HIGHLIGHTMEDIA LTD., Malta - Affiliate Marketing Portal

In 2018 Highlightmedia Ltd. decided to add a German sports book affiliate to their affiliate marketing portfolio. So they hired me to set it up. I created from scratch. Project Management, Content Evaluation, SEO, Content Production management, Site Management, Request management Dev, Design, SEO, Implementation, Freelancer & Agency coordination, worked close with Design, Dev and SEO, reported direct to CEO



Regula Trading LTD., Malta

In 2020 I was asked by Regula Trading Ltd. to help them getting their Affiliate Marketing and iGaming websites localized for their market entrance in Germany.



​OMI Olive Invest LTD., Malta

In 2019 I was asked to help a new investment company in Malta with their startup communication and their website for their sustainable olive invest project in Sicily. So I created their website and the startup communication for their project.



Several companies

From 2015 to 2018 I worked for 2 companies as Head of Content. One was an iGaming operator, the other one was one of the biggest German iGaming Affiliate Marketing companies. For the operator I lead an international Content Team realizing the UK market entrance, the relaunch of 5 corporate websites in 6 different languages, Led & coordinated 6 internal content managers. Produced daily promotions. Coordinated the full content production process. For the affiliate company I coordinated 12 Freelancer, realized a Content Hygiene process for 1.200 content pages, full editorial management, content evaluation, conversion optimization, budget responsibility, installed several workflows & processes for content evaluation, -production and -implementation, content management, content strategy development, content marketing, content organization, audit, Content HR & recruiting etc reported directly to CEOs or COOs

2009 - 2014



Full Magazine production

In 2009 Foot Locker / Runners Point asked me to realize their customer magazine SIDESTEPmag. I realized with austermedia® the full production, the redesign and created a whole new concept for the magazine. It was handed out in any of their round 80 stores in Germany. Also we created a slightly reduced digital version which was presented on their screens in each store.

  •     80 pages, 200,000 copies per issue, quarterly

  •     Created and installed full project management

  •     Full project planning and production

  •     Full Content production & Layout

  •     Redesign by project takeover

  •     Improved sub-brand awareness from 8% to 20%

  •     Contract extended 4 times

  •     Worked directly with and coordinated internal and approx. 40        international big-brand stakeholders like: Adidas, NIKE, Onitsuka Tiger,    Asics, New Balance, Tommy Hilfiger, Fred Perry, Timberland, Puma
        and many more

2004 - 2009



I worked for Deutsche Telekom AG as external supplier over a time span of 5 years in several projects.

"Head of Intranet" coordinating all communication activities throughout the corporation and their different departments.
Senior editor for  multi award winning magazine "you&me"
Editorial lead in the project "FIFA WORLD CUP 2006". Deutsche Telekom was one of the main sponsors of the "FIFA WORLD CUP 2006" in Germany and they built several communication and marketing campaigns around this event. Reported from all World Cup arenas, direct access to all FIFA venues, live reports from 5 games CONFED CUP 2005 and 10 matches FIFA WORLD CUP 2006 plus  internal communications, World Cup & football coverage, direct access to FC Bayern Munich & Allianz Arena and reported from all kind of activities and technical installations within all World Cup arenas. Beside this I also trained Telekom employees in the communication department in Content Management

Worked directly with and coordinated dozens of internal & external stakeholder like
T-Mobile, T-Online, T-Systems, T-Home, FC Bayern München, FIFA, DFB, Uefa

2003 - today

austermedia® | Founder

Marketing, Content, Project Management & PR

My freelancer setup. I worked as a Freelancer with direct clients as well as contractor for numerous agencies. I only list my own clients & projects

Foot Locker / Runners Point Project Management

Deutsche Telekom Corporate Communications

Allianz, Germany Internal Communications

Lufthansa, Germany Corporate Communications

Osram, Germany Corporate Communications

McFit, Germany Editor Customer Magazine

Canon, Germany Corporate Communications

FIAT, Germany Corporate Communications

Lacoste Footwear, Germany In-Store Advertisement

WEKA Publishing, Germany Project Management

Siegwerk, Germany Corporate Communications

Sport1, Germany Content Management

Regula Trading, Malta, Content localization project

Think, Malta, Business Development "Digital Marketing"

OMI Olive Management Invest, Malta, Startup Communication incl Website, USA, German version, NBA Basketball 

and others

2002 - 2013

Freelance sports journalist

+500 publications print/online in +100 newspapers, magazines and online portals.


Publication List (Extract):,, 11FREUNDE,,, TAZ - Die Tageszeitung, Der Tagesspiegel,, FAZ - Frankfurter Allgemeine Zeitung, Passauer Neue Presse, Kölnische Rundschau, Augsburger Allgemeine, Express, NRZ - Neue Ruhr Zeitung, Hannoversche Allgemeine etc 

More projects will be added soon...


Digital Marketing

Generating Leads & optimizing Conversion needs a good Content structure. Beside the strategy, handling, organization, and management of Content there are a few other factors for performance involved.

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