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WHAT CONTENT IS

Anker what content is

Content Intelligence today is Business Intelligence. Content is the most important asset in any Online Business.



A key factor to good Company Content performance is well structured, organized and properly planned with any useful data-based approach behind it.
 

  • Good Content performance needs working Content Management with proper dedicated Content Leadership, governance, and efficient workflows and processes behind it.
     

  • Broken, wrong, inefficient, or even missing Content workflows and processes have huge impacts on online business performances. Managing, coordinating, and handling Content daily needs people knowing Content.
     

  • If your Content production has no strategic approach you just create stuff. Simple as that. Even if most people think they do it strategically somehow the reality of their given performance and the results show a totally different picture.

     

Company Content needs to have a strategic approach. It should always be goal-oriented, data-driven, client-centric, and following business goals. Otherwise, you create just stuff


Today, online success simply means planning around people - not around your company, products, or services.
 

  • Consumers B2B & B2C realize they have any kind of problem, need, or pain point - going to a search engine to find answers. So you simply have to​ follow that and provide them with the right answers and solutions. We are all aware of that today the consumer is in control - so, as consumers lead, marketers and brands must follow. Otherwise, they fall behind.
     

  • Your own Content lets you grow organic, generates your rankings, and is responsible for how visitors and the potential target group will interact with your Company. Organic Content is one of the key factors for online success. That is the reason why Content Marketing is the most effective tactic in online marketing for B2B and B2C. 
     

  • Good Content Evaluation is a key factor here. Probably the most important step. What is your core audience looking for? What are their pain points, demands, and needs? Which answers do you need to provide? Good Evaluation enables you to get your Strategic Content mapped out into single topics. It will set the pace for all your further coming steps.

Too often the production of Content in many companies - no matter B2B or B2C - is inefficient, chaotic, and does not provide any business-relevant results.​

 

Focus on getting rid of the Content chaos. Content is all you have to offer - better treat it right. Chaotic Content production, evaluation, and handling is - besides technical issues - one of the main factors for non-performing online businesses. 

  • One of the biggest challenges of Content - no matter B2B or B2C - is being able to create the quantity of high-quality Content needed cost-effectively, providing answers to the needs, demands, and pain points of the potential target group.
     

  • Content production is great at face value, but ultimately, business results are what matters. Content needs to perform and deliver quantifiable business impact. Way too much irrelevant stuff gets published on a daily basis, teams, employees, and visitors get frustrated and the Content efforts deliver no results at all.

 

  • Ask way more often for the "Why?" than for the "What?" Because if you know the purpose of your Content - you know how to create the right Content. Way too often it doesn´t even have any purpose at all. Then it is just for the sake of creating any stuff.

The success of most online businesses is based on solid Content Management, an understanding of Content Marketing, and a clear Content Strategy.



Organic Content is one of the key factors for online success in most industries.

  • Content Strategy helps you to improve your marketing results and ROI by allowing you to understand exactly why you're using any given type of content, who you want to reach, what content you're going to create, what goals you're looking to achieve, what channels to leverage, and who will be in charge of what.
     

  • Content Management is the process of planning, developing, managing, deploying, organizing, and evaluating all content within an enterprise.  No good Content Management - no good performance.
     

  • Content Marketing is the most effective tactic in online marketing for B2B and B2C. Your Content lets you grow organic, generates your rankings, and is responsible for how visitors and the potential target group will interact with your Company. Content
     

 

DEFINITION:
"Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action."

 

Content Marketing Institute, USA

 

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