I help you succeed
austermedia is a 100% freelance service run by one person. Me. Kay Auster. Everything I offer is based on almost 20 years of experience in Content & Marketing.
Content is the most important asset in your setup
Content is king? Ok, then it might be time to treat your Content properly. Benefit now from my almost 20 years of experience working in Content. Based on my journalistic background I provide numerous Content solutions for Agencies, Companies and Affiliates. I am specialized in all kinds of Content Management solutions to manage, handle and coordinate the content of companies. Content not only needs to be written - much more important is the fact that it also needs to be managed properly as well. Always. Anyone knowing content needs to be in the content seat. Inefficient or broken Content worfklows & processes without the proper interaction, coordination and communication between marketing and content cost companies lots of money every year and lead also to dissatisfied departments, teams and employees. I offer Content management services such as Content Team Lead (remote), Editorial management, Content HR consulting, Content strategy development or workflow- and process optimisation,
Do you really need to be in all available channels?
Tired of low traffic, weak performance of your paid Ads, irrelvant rankings or the constantly inefficient SEO approach? Today, for online businesses there are numerous channels with many marketing options out there. My goal is to make the complex world of online marketing a little bit easier. Even if there are so many channels out there - do you really need all of them? What do you really need? Online Marketing for B2B and B2C businesses should be data driven, need clear defined goals, and any kind of strategic approach to be successful. From Search Engine Marketing to Social Media-, PPC-, E-Mail-, Affiliate-, Mobile- or Content Marketing, as the most effective organic marketing tactic. It needs a mapped out buyer persona, target group- and competitor analysis a proper approach for conversion. Not every channel is made for selling purposes. Is it about brand awareness or selling? Do you only talk about your company, your products in all channels? Not every product/service is made for Social Media marketing success. The appropriate measure for your business is defined by your target group.
You just need to be, where your key audience is.
Further services & solutions via my international partner & cooperation network
"Dealing with content is messy. It´s complicated, it´s painful and it is expensive."
Nearly 20 years experience in Content & Online Marketing