Kay Auster | Services

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Content Strategy

I can help you to get your Content sorted and organized. Get rid of Content Chaos and Content Silos. Let´s make your Content audience-centric.

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Content Lead

Having a Content Lead is crucial to get your online business where and how you want it to be. Content Leadership needs experience and knowledge.

Online Marketing & e-Commerce

From Paid Social/Search Ads, SEO, E-Mail Marketing and Social Media Marketing to Conversion optimization, Buyer Personas and e-Commerce Consulting

Professional Agency Support

If you need an experienced agency freelancer - over 15 years working in numerous agency projects. Seamless integration to your projects and staff.

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Content Marketing

Organic growth is one of the most important things if it comes to a long term online presence. You can create as many ads or other paid actions - as long as there is no approach to organic growth you might fail.

Content Audits

Let´s have a Content- or Marketing audit and find out what is missing. Content gaps, unused Marketing potentials, optimization and strategy amendments.

Strategy Workshops

Integrate relevant content stakeholder and get them in the same boat. Collaboration between departments and a clear vision how a company wants to communicate can improve the overall performance significantly.

Consulting

I partner up with you and support whatever we agreed on in our strategy call. A 1:1 day can have a huge impact to you, your business and your performance. The 1:1 is perfect for entrepreneurs, coaches, consultants or webshop owners

Pricing Structure:

p.hour: 99,00€ + VAT

Long-term: Price on Application (POA)

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month. Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

NDAs can be signed at any time

Service:

Content Strategy Development

The most important factors for online success, encompassing content, content strategy, and content marketing, are integral to establishing a strong digital presence and engaging your target audience. Overall, the synergy between content, content strategy, and content marketing is crucial for creating a cohesive and effective online presence. Understanding your audience, delivering valuable content, and adapting strategies based on data insights are fundamental elements for achieving online success across diverse business contexts.

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Content Audits and Gap Analysis:

Existing Content Evaluation:
Assess the current content to identify strengths, weaknesses, and opportunities for improvement.
Gap Identification:
Highlight areas where new content is needed to meet business goals and audience needs.

Audience Analysis and Segmentation:

Demographic Research:
Identify and analyze key audience demographics to tailor content effectively.
Persona Development:
Create detailed audience personas to guide content creation and ensure relevance.

Strategic Content Planning:

Goal Setting and Alignment:
Define clear content goals aligned with overall business objectives and target audience needs.
Editorial Calendar Creation:
Develop a strategic editorial calendar to organize and schedule content production and publication.

Content Governance and Workflows:

Policy Development:
Establish clear guidelines and standards for content creation, review, and approval processes.
Workflow Implementation:
Design and implement efficient workflows to streamline content production and ensure consistency and quality.

Service:

Content Lead

A Content Lead oversees and guides the content ecosystem, emphasizing strategic vision, audience-centricity, and unified messaging. A Content Lead ensures quality content creation and fosters human connections with the audience. This role optimizes content not just for search engines but for genuine audience engagement, contributing to sustainable brand impact and long-term success. A Content Lead is a key player in elevating a brand's online presence.

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Team Leadership and Coordination:

Mentorship and Development:
Provide guidance and training to content creators to enhance their skills and ensure high-quality output.
Cross-Functional Collaboration:
Facilitate collaboration between content, marketing, and design teams to create cohesive and integrated campaigns.

Editorial Oversight and Quality Control:

Content Review and Editing:
Ensure all content is thoroughly reviewed, edited, and aligned with brand standards before publication.
Brand Consistency:
Maintain a consistent brand voice and messaging across all content platforms and formats.

Project Management and Scheduling:

Content Management:
Implement tools and systems to streamline content creation, approval, and publication processes for efficiency and accuracy.
Resource Allocation:
Optimize the use of resources, including team members and tools, to maximize productivity and output quality.

Content Performance Optimization:

Data-Driven Strategies:
Analyze content performance metrics to inform and adjust content strategies for improved engagement and ROI.
Continuous Improvement:
Implement A/B testing and other optimization techniques to refine content and enhance its effectiveness over time.

Service:
Online Marketing & e-Commerce

Online Marketing needs a comprehensive plan that outlines how a business will leverage online channels and tools to achieve its marketing objectives. It involves defining target audiences, selecting suitable digital platforms, and utilizing various tactics such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and more. The strategy integrates these elements to create a cohesive and synchronized approach, ensuring a brand's online presence aligns with business goals.

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Content Team Leadership

Conduct comprehensive market research to pinpoint businesses or organizations operating within your industry or niche. Utilize online resources, industry directories, and social media platforms for identification.
Analyze industry reports, market analyses, and trade publications to recognize key players. Consider factors such as product/service similarity, target audience, and geographical presence. Compile a categorized list based on market share, brand reputation, and industry influence.

Editorial Management

Employ a multi-channel approach to collect comprehensive data on competitors' content activities Utilize tools like web analytics, social media monitoring, and email tracking to gather quantitative data. Conduct qualitative analysis by assessing content quality, engagement levels, and audience interactions.
Explore competitor websites, blogs, social media profiles, and email newsletters for content insights. Document findings systematically, categorizing data based on content types, frequency, and performance metrics.

Strategic approach

Identify prevalent themes and topics in competitors' content to discern audience interests Evaluate the variety of content formats utilized, such as articles, videos, infographics, and podcasts.
Analyze the tone, style, and voice employed in competitors' content to understand audience communication preferences Assess the effectiveness of distribution channels used by competitors to reach and engage their target audience.

Colaboration SEO & Marketing

Assess engagement metrics like likes, shares, and comments on social media platforms to gauge audience interaction. Utilize tools such as Google Analytics to estimate website traffic generated by competitors' content.
Evaluate competitors' search engine optimization (SEO) efforts by analyzing keyword rankings and organic search visibility Consider other performance indicators like conversion rates and lead generation to understand the overall impact of competitors' content strategies.

Service:

Professional Agency Support

Benefit from my experience working for numerous agencies on different projects and also from my experience running my own agency. Collaborate with me to deliver top-tier strategic content, eCommerce, SEO and digital marketing solutions to your clients. Whether it's support for new or ongoing projects, seamless integration into your agency staff, or meeting short-term resource needs, I am a dependable partner. Many marketing agencies seek reliable and experienced freelancers, and I offer comprehensive support in various project phases.

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Content Team Leadership

Conduct comprehensive market research to pinpoint businesses or organizations operating within your industry or niche. Utilize online resources, industry directories, and social media platforms for identification.
Analyze industry reports, market analyses, and trade publications to recognize key players. Consider factors such as product/service similarity, target audience, and geographical presence. Compile a categorized list based on market share, brand reputation, and industry influence.

Editorial Management

Employ a multi-channel approach to collect comprehensive data on competitors' content activities Utilize tools like web analytics, social media monitoring, and email tracking to gather quantitative data. Conduct qualitative analysis by assessing content quality, engagement levels, and audience interactions.
Explore competitor websites, blogs, social media profiles, and email newsletters for content insights. Document findings systematically, categorizing data based on content types, frequency, and performance metrics.

Strategic approach

Identify prevalent themes and topics in competitors' content to discern audience interests Evaluate the variety of content formats utilized, such as articles, videos, infographics, and podcasts.
Analyze the tone, style, and voice employed in competitors' content to understand audience communication preferences Assess the effectiveness of distribution channels used by competitors to reach and engage their target audience.

Colaboration SEO & Marketing

Assess engagement metrics like likes, shares, and comments on social media platforms to gauge audience interaction. Utilize tools such as Google Analytics to estimate website traffic generated by competitors' content.
Evaluate competitors' search engine optimization (SEO) efforts by analyzing keyword rankings and organic search visibility Consider other performance indicators like conversion rates and lead generation to understand the overall impact of competitors' content strategies.

Service:
Personal 1:1

Your personalized Content, Marketing, Business & Strategy Consultation for a whole day. I am with you from 9.00 to 17.00, available in a chat and for zoom/Google calls and being by your side the whole day to go with you through the things we discussed in our initial call. This exclusive experience is designed for single entrepreneurs or small businesses seeking personalized guidance, support, and actionable strategies to overcome challenges and unlock growth opportunities.

"You'll be amazed by what is possible in just one day."

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BOOK YOUR FREE CALL NOW

To discuss what issues you exactly want to tackle or how I can support you best for your needs we´ll have an initial call.

This initial call is 100% FREE

BOOK YOUR FREE CALL