CONTENT STRATEGY & CONTENT MARKETING

Collaborating on initiatives to expand your customer database, enhance engagement, and ultimately boost sales or leads through the highest-converting Digital Marketing Channel.

CONTENT MARKETING STRATEGY

Elevate your online presence beyond search engine rankings. My content marketing strategy, captures customers in the research and inspiration phases, driving traffic and fueling your sales funnel. Get your Content relevant and strategic

CONTENT LEAD

A Content Lead, plays a crucial role in overseeing and managing all aspects of content creation within a business or company. Their responsibilities go beyond mere content creation and extend into strategic planning & team management.

CONTENT AUDIT

CONTENT STRATEGY WORKSHOP

An audience-led content audit serves as a temperature check for current content. It identifies what resonates with users, spots areas for improvement, reveals content gaps, and identifies content that can be removed. My content audits offer clear recommendations to enhance,

Pricing Structure:

per hour: 99€ + VAT
per day (7 hrs.): 599€ + VAT
retainer & monthly project based work I calculate differently: Price on Application (POA)

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month.

Ready to elevate your digital presence? Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

What I can help you with:

CONTENT MANAGEMENT

Content Management is the systematic process of creating, organizing, storing, and managing digital content throughout its lifecycle. It aims to streamline workflows, facilitate collaboration among teams, and enhance the overall efficiency of handling digital assets. Central components include content creation, editing, version control, and publishing, all guided by a strategic approach to meet business goals and user needs.

CONTENT GOVERNANCE

Content governance is known as the structure and policies around how organizations manage content creation, along with proper guidelines for the use and distribution of content, including the implementation of a content strategy. It involves the development and enforcement of standards, and processes to maintain content quality, consistency, and alignment with the organization's goals.

CONTENT SPECIFICATION

Analyse the SEO data and create topics out of the provided data is a key element of any Content department. But it needs a clear understanding of the data. From semantic over search intention to KPIs and the importance to break down long tail keywords into single topics. It is the process of transferring the SEO data to a proper topic collection within different categories.

CONTENT EVALUATION

What is your core audience interested in? What are they looking for? What are their pain ponts, demands and needs. This provided data enables Content to create the topics your audience is looking for. The process of Content evaluation will set the pace for all your further coming steps.

CONTENT DISTRIBUTION

There are many types of content you can create to market your business. But not all types of content are created equal (literally), and each type typically requires its own content distribution plan. Any great content is a waste if your audience doesn’t know it exists. So Content distribution is an integral part — probably the most important part — of your content strategy.

CONTENT WORKFLOWS

Content is the most important asset in your setup. Why do you need a fluent content workflow? Just like any other business process, content creation is predictable. To create content consistently, you take a series of steps, and then rinse and repeat. By documenting and managing your process you can make it more efficient and productive.

CONTENT PROCESSES

Evaluation. Ideation. Varification. Creation. Adaption. Approval. Implementation. Publication. Measuring. There are these 9 important Content processes to handle within any setup. Certain broken or not existing key processes & workflows within & between Content, Marketing & SEO can lead to enormous costs for companies, to a weak performance and frustration within involved departments.

CONTENT COORDINATION

Coordinating content involves all the things that come up within the creation process and can include all the work between internal/external Stakeholder or the interactions between different people during the Content process. Things need to be clarified, approved or adapted during the creation process - crucial steps or todo´s way before any final Content is ready to implement.

CONTENT IDEATION

One of the biggest issues in online business setups - especially B2B - is running out of topics and content ideas. That only happens if there is no data based process in place defining what content is needed. As soon as you determined the right data, know your target group and evaluated the relevant content you can start to create single topics out of it.

CONTENT CURATION

There is a lot of potential in curating content. It is not always necessary to produce everything from scratch again for several channels. Useful and already existing content can be adapted, improved, and updated based on data research - using this data about what your potential visitors are interested in. Also, static Content should be updated regularly.

STAKEHOLDER MANAGEMENT

Stakeholder management is often the key to success in all kinds of projects. In Content, it is as well - especially when many different channels are involved. Interacting with all involved internal and external parties. Exchange throughout all involved departments, and interaction with all involved people in Content is very important handling issues during your Content creation process-

SITE MANAGEMENT

In every Content department, the daily management of a website is a critical aspect. Most editors operate within a well-established Content Management System (CMS). However, the importance of effectively sorting, updating, making amendments, and structuring the content within the CMS is often underestimated. Efficient site management plays a crucial role in allowing Content creators to maintain an overview of all the content present on the site.

EDITORIAL MANAGEMENT

Good Content needs dedicated Leadership and guidance. Editorial Management needs clear workflows and a structure. Good Editorial Management is important to streamline communication throughout the peer process. It needs a good understanding of timelines, deadlines, and a clear structure from ideation to publication including all steps in between.

CONTENT HR & RECRUITING

Good content needs good content people. Human resources play a crucial role in the success of any content-focused initiative within an organization. Finding and choosing the right content people is not easy when you want to set up a proper content team. No matter contractors, in-house, or freelancers.

CONTENT GOALS & METRICS

Creating a comprehensible "Content mission", and defining your Core metrics and S.M.A.R.T. Goals from the beginning on for your content marketing will save you lots of time planning your content strategy and ensure you are moving your business in a positive direction.

Content, Content Strategy & Content Marketing

The most important factors for online success, encompassing content, content strategy, and content marketing, are integral to establishing a strong digital presence and engaging your target audience. Overall, the synergy between content, content strategy, and content marketing is crucial for creating a cohesive and effective online presence. Understanding your audience, delivering valuable content, and adapting strategies based on data insights are fundamental elements for achieving online success across diverse business contexts.

How I can help:

Your Content:

Relevance:
Content must be relevant to your audience, addressing their needs, interests, and pain points.
Quality:
High-quality content, whether text, images, or multimedia, establishes credibility and reflects positively on your brand.
Consistency:
Regularly publishing fresh content keeps your audience engaged and contributes to search engine visibility.
Originality:
Unique and original content helps your brand stand out and adds value to your audience.

Content Strategy & Content Marketing Strategy: Is there a difference? Definitely.

While content strategy is a holistic approach that encompasses all types of content, content marketing strategy is a focused subset that specifically aims to achieve marketing objectives through the strategic use of content. Content marketing is a crucial component of an overall content strategy, which may also include other types of content not directly tied to marketing goals, such as internal communications or customer support materials.

Your Content Strategy:

Content strategy is a broader, overarching approach that deals with the planning, development, and management of all types of content across various channels. It involves creating a framework that aligns content creation with overall business goals and audience needs. A content strategy considers the entire lifecycle of content, from creation to distribution to eventual archiving or removal.

Audience Understanding:
A deep understanding of your target audience ensures that your content aligns with their preferences and behaviors.
Goals Alignment:
Align content initiatives with business goals, whether it's brand awareness, lead generation, or customer retention.
Keyword and SEO Integration:
Incorporate SEO best practices to enhance content visibility and search engine rankings.

Channel Selection:
Identify the most effective channels (e.g., social media, blogs, email) to distribute and promote your content.
Content Planning:
Identifying the topics, formats, and channels for content creation.
Content Creation:
Developing high-quality, valuable, and relevant content.
Content Governance:
Establishing guidelines for content creation, publication, and maintenance.
Content Lifecycle Management:
Ensuring content remains relevant, up-to-date, and aligned with business objectives.

Your Content Marketing Strategy:

Content marketing strategy, on the other hand, is a subset of content strategy that specifically focuses on using content as a strategic marketing tool. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The ultimate goal is to drive profitable customer action, whether it be increased brand awareness, lead generation, or conversions.

Strategic Planning:
Develop a comprehensive content marketing plan that integrates with your overall marketing strategy.
Storytelling:
Craft compelling narratives to engage your audience emotionally and build a stronger connection.
Multichannel Approach:
Utilize multiple channels to reach your audience, adapting content for each platform.

Data Analytics:
Regularly analyze data to measure content performance, understand audience behavior, and optimize strategies.
Audience Research:
Identifying and understanding the target audience.
Content Creation:
Developing content that addresses audience needs and challenges.
Content Distribution:
Choosing appropriate channels for content dissemination.
Metrics and Analytics:
Measuring the performance and effectiveness of content in achieving marketing goals.
Conversion Optimization:
Aligning content to encourage desired customer actions.

The "overlap area" is a very important factor

Creating the Content Marketing Strategy is one of the most important steps you can make in your online business approach. Located as the "overlap area" between the defined Content strategy and the initial Content marketing approach this clear, holistic and well created strategy allows you to make the next step: Creating the right Content for your target audience

A few Content, Strategy & Marketing tools I am familiar with:

BuzzSumo, HubSpot, Hot Jar, Lucky Orange, Google Analytics, Google Search Console, Google Docs, Google Keyword Planner, Google Merchant Center, Facebook Business Suite, Ahrefs, SEMrush, Authoritas, Moz, Screaming Frog, Yoast, Adobe Photoshop, Canva, WordPress, Wix, Core Media, Slack, Evernote, Grammarly, WeTransfer, zoom, Loom, Trello, Basecamp, MeisterTask, Klaviyo, Omnisend, MailChimp, Shopify, Chat GPT and many more

Relevance for Companies and Marketing Agencies

My services are not limited to a specific industry or business size. Whether you're a small startup or a large corporation, a boutique marketing agency or an established firm, my expertise can be tailored to your specific needs. Companies and marketing agencies alike can benefit from these services in various ways:

Companies seeking to enhance their online presence and reach a broader audience can rely on my content expertise to develop effective strategies and produce engaging content
Marketing agencies can partner with me to expand their service offerings, leverage my subject matter expertise, and provide their clients with top-notch content solutions
Those looking to boost content performance, engage customers, and drive conversions can rely on my services to guide their content marketing initiatives.

E-Commerce / Digital Marketing

Generating Leads & optimizing Conversion needs a good Content structure. Beside the strategy, handling, organization, and management of Content there are a few other factors for performance to be considered

Let´s talk Content

Get in touch

Kay Auster | Content Strategist

Pricing Structure:

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The "overlap area" is a very important factor​

The "overlap area" is a very important factor