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CONTENT STRATEGY WORKSHOP

Freelance​ & Remote

At the core of any successful content strategy lies thorough research, and as a strategist, my role isn't about conjuring brilliant ideas but rather about attentive listening, synthesis, and reflection of the discovered insights.

What is a Content Strategy Workshop?

A content strategy workshop is a collaborative session with key stakeholders, spanning 2-4 hours, where perspectives on the current state of content in a business are shared. The goal is to understand what's working, and what's not, and identify areas for improvement.

 

The insights gathered inform the subsequent content strategy, facilitating enhancements and alignment within the company. Furthermore, the process seeks to unearth potential misalignments in perceptions or approaches among participants. Crafting an effective content strategy through workshops involves meticulous planning, stakeholder involvement, and strategic questioning to uncover valuable insights and shape the future of content for a business.

 

Key Objectives:

Understanding these perspectives serves a crucial purpose:
 

  1. Informing Content Strategy:

    • Insights gathered contribute directly to shaping a robust content strategy.

  2. Continuous Improvement:

    • Identify and enhance existing successful content elements.

  3. Adaptation and Alignment:

    • Discontinue or pivot strategies that prove ineffective, fostering alignment with the company's evolving approach to content.

 

Workshop Structure:

Structured to maximize engagement and insights, my workshops typically follow this sequence:
 

  1. Pose a Question or Prompt:

    • Initiating with a thought-provoking question or prompt sets the tone.

  2. Individual Responses:

    • Participants dedicate a few minutes to formulate individual responses recorded in their workbooks.

  3. Group Discussion:

    • A collective discussion ensues, allowing diverse perspectives to surface.

  4. Progression to the Next Prompt:

    • Moving systematically, we transition to the next question or prompt, maintaining the fluidity of the session.

 

This approach ensures a dynamic and interactive environment, fostering open communication and enabling a comprehensive exploration of content-related facets within the organization.

Embarking on the creation of a content workshop involves meticulous planning and inclusion of key stakeholders.

Steps to Create a Content Strategy Workshop:

Pricing Structure:

p.hour:   99,00€ + VAT

p. day: 599,00€ + VAT

Long-term: Price on Application (POA)
 

Ongoing Support:

Price on Application (POA)

  • Creating a full audience-focused content strategy

  • Assisting with content creation, promotion, and briefs

  • Collaborating to implement recommendations

  • Reviewing data within Google Analytics and Google Search Console

Optional Content Audit Bolt-ons:

Price on Application (POA)

  • Competitor Analysis:
    Quantitative and qualitative insights into competitors' content performance.

My content audits go beyond analysis, offering ongoing support and optional bolt-ons to ensure continuous improvement. Let's enhance your content strategy together.

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month.

 

Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

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