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Content Strategy & Content Marketing Strategy

As a Business Owner, if you find your online marketing efforts falling short of the desired results, it's crucial to reassess and fortify your content strategy. Content strategy, at its core, is the systematic planning, creation, distribution, and management of content to achieve specific business goals.

Content, Content Strategy & Content Marketing 

The most important factors for online success, encompassing content, content strategy, and content marketing, are integral to establishing a strong digital presence and engaging your target audience. Overall, the synergy between content, content strategy, and content marketing is crucial for creating a cohesive and effective online presence. Understanding your audience, delivering valuable content, and adapting strategies based on data insights are fundamental elements for achieving online success across diverse business contexts.



What I can do for you:

  • Crafting tailored content- and content marketing strategies aligned with business goals and target audience needs

  • In-depth analysis of existing content to identify strengths and weaknesses

  • Analyzing your current content- & content marketing efforts and identifying areas for improvement

  • Creating suggestions on how to streamline your content production process to get rid of or prevent Content chaos

  • Installing Content Governance, Content workflows & processes, solving Content Silos

  • Advising on content marketing best practices, including SEO, content distribution, and engagement tactics

  • Developing a customized and tailored strategy that aligns with your budget

  • Assisting in the implementation of content marketing tools and technologies to streamline your efforts

  • Offering insights on content promotion, distribution, and amplification strategies

  • Providing expertise in content optimization to improve search engine rankings and drive organic traffic

  • Continuous monitoring and analysis of content performance, with data-driven insights for refinement



Your Content:

  • Relevance:
    Content must be relevant to your audience, addressing their needs, interests, and pain points.

  • Quality:
    High-quality content, whether text, images, or multimedia, establishes credibility and reflects positively on your brand.

  • Consistency:
    Regularly publishing fresh content keeps your audience engaged and contributes to search engine visibility.

  • Originality:
    Unique and original content helps your brand stand out and adds value to your audience.


Content Strategy & Content Marketing Strategy: Is there a difference? Definitely.

While content strategy is a holistic approach that encompasses all types of content, content marketing strategy is a focused subset that specifically aims to achieve marketing objectives through the strategic use of content. Content marketing is a crucial component of an overall content strategy, which may also include other types of content not directly tied to marketing goals, such as internal communications or customer support materials.


Crafting a Tailored Content Strategy:

I specialize in crafting, developing, and implementing content strategies that deliver tangible results. Effective content planning and execution can significantly benefit your business, opening avenues for exciting opportunities, and that's where my expertise comes in. A well-defined content strategy is crucial for organizations to effectively connect with their audience, build brand authority, and achieve measurable results. It provides a roadmap for creating and managing content consciously, aligning the efforts of marketing, communication, and other relevant teams within an organization. I help clients establish effective strategies — all tailored to your business needs - ensuring a holistic approach to boost your online presence.

Which aspects of my Content Strategy approach are relevant for you individually we will determine in our initial call.


Crafting a Strategic Content Marketing Strategy:

I specialize in creating purposeful content marketing strategies that resonate, captivate, and build enduring brand recognition. My content marketing approach is clear-cut: craft content that users find valuable. Defined as "relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems," content marketing is a powerful tool embraced by businesses of all sizes. In a world inundated with spam emails and intrusive ads, content marketing stands out by providing consumers with valuable content that stops, engages, and prompts action. Let´s redefine your digital presence and elevate your brand to new heights through personalized Content Marketing Services. I specialize in crafting compelling content strategies designed to resonate with your audience, foster engagement, and deliver measurable results.


Here's how to ensure your business receives a strategy perfectly aligned with your unique needs:

A Necessary Content Strategy for Struggling Online Marketing


Here's a breakdown of a necessary content strategy to elevate your online marketing performance:

Audience-Centric Approach:

  • Define Your Audience: Understand your target audience's demographics, preferences, and pain points.

  • Tailor Content Accordingly: Create content that directly addresses your audience's needs, ensuring relevance and resonance.

Clear Objectives and KPIs:

  • Align with Business Goals: Ensure your content strategy aligns with overarching business objectives.

  • Establish Measurable KPIs: Define Key Performance Indicators to track and measure the success of your content efforts.

Comprehensive Content Audit:

  • Evaluate Existing Content: Conduct a thorough audit of your current content assets.

  • Identify Gaps and Opportunities: Analyze the performance of existing content to identify areas for improvement and new opportunities.

SEO Optimization:

  • Integrate SEO Best Practices: Ensure your content is optimized for search engines to enhance visibility.

  • Keyword Research: Conduct strategic keyword research to align content with search intent.


Strategic Content Calendar:

  • Organized Planning: Develop a structured content calendar for consistent and planned content distribution.

  • Balance Content Types: Mix evergreen and timely content to maintain relevance and engagement.


Compelling Storytelling:

  • Connect Through Stories: Craft narratives that resonate emotionally with your audience.

  • Humanize Your Brand: Infuse a human touch into your content to foster a stronger connection with your audience.

Multi-Channel Distribution:

  • Explore Various Channels: Distribute content across diverse channels like social media, email, and industry-specific platforms.

  • Adapt to Channel Dynamics: Tailor content for each channel, understanding the unique dynamics and preferences.

Analytics and Iterative Improvement:

  • Measure Performance: Utilize analytics tools to track content performance against defined KPIs.

  • Iterate Based on Insights: Continuously improve your strategy based on analytics insights and user feedback.

Embrace Audience-Centric SEO and Marketing:

  • Move Beyond Vanilla Content: Avoid generic content and create material that genuinely addresses your audience's needs.

  • Collaborate Across Departments: Break down content silos by involving various departments, ensuring an audience-centric approach.


By implementing these strategies, you can transform your content approach into a dynamic force that not only addresses the shortcomings in your online marketing but propels your brand towards sustained success. Remember, content is not just about creating material; it's about creating meaningful connections and providing value to your audience.

Pricing Structure:

p.hour:   99,00€ + VAT

p. day: 599,00€ + VAT

Long-term: Price on Application (POA)

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month.


Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

Let´s find out how I might help you

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