DIGITAL MARKETING STRATEGY

Serving as your outsourced partner for creating and implementing digital marketing strategies. This service can be availed on a retainer basis, allowing for a bespoke package that meets your specific business needs

E-COMMERCE MARKETING STRATEGY

LOREM IPSUMeCommerce Marketing Strategy has certain specialties compared to classic Digital Marketing aspects. LOREM IPSUM

MARKETING AUDIT

A comprehensive health check for your business, evaluating all aspects of your website and online marketing activities. This includes providing an in-depth analysis of your current performance and delivering an actionable plan for improvement

Pricing Structure:

per hour: 99€ + VAT
per day: 599€ + VAT
monthly project based work I calculate differently: Price on Application (POA)

I believe in transparent pricing with no hidden costs. For project-based work, including audits, a 50% deposit is required before commencement, with the remaining 50% due upon completion. For retainer-based work, monthly invoices will be issued in advance based on the agreed scope of work for the following month.

Ready to elevate your digital presence? Contact me for a FREE initial consultation and let's discuss how I can customize my services to propel your business forward.

What I can help you with:

CONVERSION OPTIMIZATION

Fine-tuning your online presence to maximize user actions. Analyzing and optimizing key touchpoints, to influence critical KPIs ensuring your digital efforts yield optimal results. Lots of companies just struggle with their Landing Pages, proper A/B-testing, their paid Ads, and the general conversion optimization processes.

PAID ADS / PPC

Ads are non-organic - so it needs a solid data-based approach and detailed research. Ads in any form such as PPC campaigns in search engines or social media channels do not generate organic traffic. That separates the PPC approach from the general content approach. Unfortunately, for so many online businesses their Ads approach is nothing but a waste of time and money.

SOCIAL MEDIA

The golden rule to win business via social media is to be where your potential customers are. The aim is to grow the presence online through gaining more followers via social media, and then engaging and nurturing those followers to become fans or customers. but don´t forget: they follow you on a social media platform - they are not visitors - so it also needs a different strategy and tactic to turn those followers into visitors as well.

SEO

Good SEO provides the relevant data to create strategies and tactics for your marketing and your strategic content. Dedicated content people should understand almost all aspects of SEO. Especially using the right SEO tools and understanding the generated data. SEO is definitely important. long tail keywords, semantic, keyword competition, search intention, volume or your linkbuilding strategy are deciding factors.

EMAIL MARKETING

Very often the installed automation leads to spamming the visitor. Automating some things is a good approach. But it needs a solid setup. The main reason for that is that the involved department is not aware of the technical processes behind it or no proper lead segmentation is involved in the background. Bad lead segmentation if you are dealing with 3rd party providers is one of the main reasons for a failed automation process.

TARGET GROUP ANALYSIS

You need to be where your potential clients are and you need to know what exactly they are looking for. There is the focus, there are the people that are going to buy your products/services. The generated data allows you to get rid of useless content and focus on what your potential clients want, need, or demand.

BUYER PERSONA DEVELOPMENT

The more defined, the better. Knowing your targets is crucial for any business. The more defined the better. The clearer the picture the easier to approach. The properly defined Buyer Persona provides the frame what you need to do and how you need to approach them. Your ideal customer is a fictitious person which your product/service is perfectly suited for.

COMPETITOR ANALYSIS

You need to know what your competition is doing. The more - the better. Knowing your ideal customer is only the first step. You also need to know with whom you are competing. How much do you know about your competitors? Most companies monitor their competitors' business activities.

FUNNEL MANAGEMENT

You need to know how to guide your visitors to the right points. Visitors on a website normally get guided to a certain point throughout different funnel stages. There are lots of marketing- and content funnels out there and Online Businesses not understanding the general Funnel structure normally can hardly generate relevant traffic, leads or sales.

LEAD MANAGEMENT

Often I've heard: "We cannot generate enough Leads, because we do not have enough traffic." Total wrong logic approach. Lead Management is one of the biggest issues in todays online businesses. The right Content enables you to generate Leads. Segmentation allows you to talk to them. MQL & SQL Leads need different Content approaches at different stages. No optimized automations can lead to wrong approaches.

UI/UX - USER INTERFACE/EXPERIENCE

User Interface (UI) and User Experience (UX) design have a huge impact on your performance. Is the experience for the user on your website smooth and intuitive or clunky and confusing? In short: a UX design decides how the user interface works while the UI design decides how the user interface looks. Both together have definitely an influence on your conversion.

LANDING PAGES

Optimised Landing Pages are crucial and deciding factors especially if it comes to non organic traffic such as paid Ads (Google, Facebook etc). With bad Landing Pages behind it those Ads are nothing but a waste of time and money. There are a few rules how a performing Landing Page should look like and the Content elements that need to be integrated.

BRAND AWARENESS

Brand awareness in online marketing refers to the extent to which a target audience recognizes and recalls a particular brand. It is a measure of how familiar consumers are with a brand's existence and its key attributes. In the online context, brand awareness is crucial for building a strong digital presence and influencing consumer perceptions. In general - do not forget that Google loves Brands.

TRAFFIC / VISITORS

Just generating more traffic doesn´t help. You need the right traffic. Targeted. The traffic needs to be directed through the right channels and touchpoints. For that, it needs a data-based strategy how which visitors at which touch points will receive which content.

Only if your online business setup has a proper strategic approach you will achieve relevant results. Otherwise, you only create more not converting visitors.

LINK BUILDING

Google loves link building. It is an essential element of search engine optimization (SEO) and plays a crucial role in enhancing a website's visibility and authority online. Probably link building is the main reason, why most smaller sites or shops can´t get through these big players on top of each Google ranking.

Differences Between Digital Marketing and few specialized e-commerce Marketing skills:

While e-commerce marketing is a specialized subset of digital marketing, foundational digital marketing skills provide the basis for creating effective and profitable e-commerce strategies. One approach for all doesn´t work.

Scope:

Digital Marketing: Encompasses a broad range of online marketing activities, including but not limited to advertising, content marketing, social media, SEO, email marketing, and more. e-commerce Marketing: Focuses specifically on promoting and selling products or services online, often involving strategies like product listings, online store optimization, and conversion rate optimization.

Objectives:

Digital Marketing: Aims at building brand awareness, driving traffic, and engaging audiences across various online channels. e-commerce Marketing: Primarily focused on driving sales, increasing revenue, and optimizing the online shopping experience.

Conversion Funnel:

Digital Marketing: Covers the entire customer journey, from awareness to consideration to conversion. e-commerce Marketing: Emphasizes the latter stages of the funnel, concentrating on converting potential customers into actual buyers.

Channels:

Digital Marketing: Utilizes a wide array of channels, including social media, search engines, email, content platforms, and more. e-commerce Marketing: Prioritizes channels directly related to online sales, such as product pages, online marketplaces, and paid advertising focused on driving e-commerce transactions.

Key Performance Indicators (KPIs):

Digital Marketing: KPIs may include website traffic, engagement metrics, lead generation, and overall brand visibility. e-commerce Marketing: KPIs revolve around sales metrics, conversion rates, average order value, and customer retention.

Skills Needed for e-commerce Marketing:

Product Optimization:

Understanding how to present and optimize product listings for online visibility and sales.

Shopping Platforms:

Proficiency in utilizing e-commerce platforms like Shopify, WooCommerce, or Magento.

Conversion Rate Optimization (CRO):

Skills in enhancing the online shopping experience to increase the likelihood of conversions.

Inventory Management:

Knowledge of maintaining and updating product inventory in an online environment.

Customer Relationship Management (CRM):

Ability to nurture and manage customer relationships for repeat business.

E-commerce Analytics:

Competence in using analytics tools specific to e-commerce, tracking sales, and analyzing customer behavior.

Digital Marketing Skills Are Fundamental:

Holistic Approach:
Digital marketing provides a holistic view, incorporating various channels and strategies that contribute to overall online success.
Audience Understanding:
Digital marketing skills, including data analysis and audience segmentation, are foundational for crafting targeted e-commerce campaigns.
Traffic Generation:
Techniques from digital marketing, such as SEO and social media marketing, drive the traffic needed for successful e-commerce transactions.
Brand Building:
Digital marketing builds brand credibility and awareness, crucial for attracting and retaining e-commerce customers.
Adaptability:
Digital marketing skills are adaptable across different online scenarios, ensuring flexibility in adjusting strategies to meet evolving e-commerce needs.

A few Content, Strategy & Marketing tools I am familiar with:

BuzzSumo, HubSpot, Hot Jar, Lucky Orange, Google Analytics, Google Search Console, Google Docs, Google Keyword Planner, Google Merchant Center, Facebook Business Suite, Ahrefs, SEMrush, Authoritas, Moz, Screaming Frog, Yoast, Adobe Photoshop, Canva, WordPress, Wix, Core Media, Slack, Evernote, Grammarly, WeTransfer, zoom, Loom, Trello, Basecamp, MeisterTask, Klaviyo, Omnisend, MailChimp, Shopify, Chat GPT and many more

Relevance for Companies and Marketing Agencies

My services are not limited to a specific industry or business size. Whether you're a small startup or a large corporation, a boutique marketing agency or an established firm, my expertise can be tailored to your specific needs. Companies and marketing agencies alike can benefit from these services in various ways:

Companies seeking to enhance their online presence and reach a broader audience can rely on my content expertise to develop effective strategies and produce engaging content
Marketing agencies can partner with me to expand their service offerings, leverage my subject matter expertise, and provide their clients with top-notch content solutions
Those looking to boost content performance, engage customers, and drive conversions can rely on my services to guide their content marketing initiatives.

Strategic Content Services

An overview of how I can help & support to get your Content, organized, structured, planned and managed.

Let´s talk

eCommerce, Digital Marketing & Performance

Get in touch

Kay Auster | Content Strategist

Pricing Structure:

Skills Needed for e-commerce Marketing:

Strategic Content Services