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PPC - Social, Search, Ads & Co.

Ads are non organic - so it needs a solid data based approach and detailed research. Understanding the intricacies of ads in eCommerce across different channels is essential.

PPC is a highly targeted approach

Ads in any form such as PPC campaigns in search engines or social media channels do not generate organic taffic. That seperates the PPC approach a bit from the general content approach. Unfortunately, for so many online businesses their Ads approach is nothing but a waste of time and money.​

From channel management, campaign creation, data analysis for the campaigns up to performance evaluation - most of the times the results are not satisfying. There are a lot of mistakes you can do within your Ads campaign management. Better take a solid data based approach with measurable results in the end instead of just doing something and hoping for the best. It needs solid planning and Ad management with a good understanding of how to do Ads efficient to create results.

The key to success in PPC advertising is to really understand the fact that you get results from a highly targeted audience.  

Delivering "targeted results" can be a very cost-effective additional way of marketing and advertising online beside your main Content. PPC should never be your focus. Organic growth plus PPC generates the best results. With that in mind, unfortunately way too many PPC ad approaches lead simpy into nowhere. The main reasons for that is bad research, no strategic approach and weak detail planning for the potential PPC campaigns.

Ads: Social, Search & Co

Ads are not organic. So it needs any different approach to make the best out of your money. A/B-testing, optimisation, evaluation, validation and a good campaign setup are the key factors for any successful Ad approach.​

Social Media Marketing

Whether your goal is to grow awareness of your brand within a niche sector or to drive large quantities of sales in a mainstream industry, there is more than likely a place in the social media sphere for you. 

Search Engine Marketing

Paid search advertising can deliver top page visibility instantly. All you need are clear business goals, a budget, keywords to advertise on and effective landing pages to immediately go live with your PPC campaign. 

Ads Across Different Channels in Digital Marketing

eCommerce advertising is a multifaceted endeavor that involves reaching potential customers through a multitude of digital channels. The complexity arises from the need to navigate various platforms, each with its unique characteristics and requirements.


In the context of digital marketing, achieving a favorable Return on Ad Spend (ROAS) is the ultimate goal, but understanding the intricacies of ads in eCommerce across different channels is essential. The complexity of ecommerce ads across different digital marketing channels is a significant challenge for businesses. Navigating the diverse landscape of advertising platforms, optimizing ROAS, and crafting effective creatives require a well-thought-out strategy. eCommerce businesses must continuously adapt and refine their approach to meet the dynamic demands of digital marketing and achieve success in the competitive online marketplace.

Unlock eCommerce Success with Targeted Paid Search

Empower your eCommerce business with highly targeted and measurable traffic strategies to boost sales and acquire new customers effectively.

Always have a keen eye on your ROAS (Return on Ad-spend). If it is too low you might make sales but you hardly make any relevant money. And don't forget: REVENUE NEVER PAYS ANY BILLS !

PPC should never be your only action - if you do not have the right content in place to where you lead the clicks to, PPC is not the best approach.


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