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Projects
Below you find project samples with a minimum duration of 2 years

Beside working with my own clients I also worked as contractor for numerous agencies in marketing and content projects. 

2021 - today

FOUNDER & CEO | eCommerce

dekohero.com

Onlineshop for interior & decoration

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In 2021 I founded my own eCommerce business dekohero.com and built it myself from scratch. Round 2.500 products are implemented and after a couple of hundred sales it is time to scale dekohero further to another level.

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2021 - today

FOUNDER & CEO dekohero

www.dekohero.com - eCommerce

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2003 - today

FOUNDER & OWNER austermedia®

www.austermedia.com

My freelancer setup. eCommerce Consulting, Project management, Strategic Content & Digital Marketing.

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2011 - 2013
CO-FOUNDER adaptermedia

Strategic Brand Communication

 

Corporate Publishing, Content- & Brand Consulting

2003 - 2014

PR/MARKETING AUTHOR / SPORTS JOURNALIST

Author for Corporate Magazines & Online/Print media

2018 - 2020
 

PROJECT MANAGEMENT​ | AFFILIATE MARKETING

​HIGHLIGHT MEDIA LTD., Malta

 

www.wettfieber.de - Affiliate Marketing Portal

In 2018, the Malta-based Swedish affiliate marketing company Highlight Media Ltd recruited me for their planned new German iGaming affiliate marketing portal. For Highlight Media Ltd. I realized the entire project www.wettfieber.de - from content planning to content production, to agency, freelancer, SEO, design and dev coordination. I worked close with Design, Dev and SEO, reported direct to CEO. In 2020 I ended this collaboration in order to focus primarily on my own eCommerce project.

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2015 - 2018

 

HEAD OF CONTENT | iGAMING & AFFILIATE MARKETING

 

Several companies, Malta

From 2015 to 2018, I worked as Head of Content for an iGaming operator as well as as editorial director & content lead for a German iGaming affiliate marketing company.
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In addition, I have realized several smaller freelance projects on the side - such as business development "digital marketing" for a local agency, some content localization projects for affiliate marketing and iGaming companies, and startup consulting including communication
 and website production
 

2015 MOVED TO MALTA

In 2015 I moved with my wife from Cologne, Germany to Sliema, Malta. In Malta I worked in several international companies. Primarily in the iGaming industry, which is very present here - due to the licensing - and the associated affiliate marketing industry.

2009 - 2014
 

PROJECT LEAD​ | CUSTOMER MAGAZINE 

​FOOT LOCKER / RUNNERS POINT


austermedia® sample project 

 

In 2009 Foot Locker / Runners Point asked me to realize their customer magazine SIDESTEPmag. I realized with austermedia® the full production, the redesign and created a whole new concept for the magazine. It was handed out in any of their round 80 stores in Germany. Also we created a slightly reduced digital version which was presented via Digital Signage on screens in each store. Foot Locker bought Runners Point and is the biggest sports shoe retailer in the world.
 

  •     80 pages, 200,000 copies per issue, quarterly

  •     Created and installed full project management

  •     Full project planning and production

  •     Full Content production & Layout

  •     Redesign by project takeover

  •     Improved sub-brand awareness from 8% to 20%

  •     Contract extended 4 times

  •     Worked directly with and coordinated internal and approx. 40        international big-brand stakeholders like: Adidas, NIKE, Onitsuka Tiger,    Asics, New Balance, Tommy Hilfiger, Fred Perry, Timberland, Puma
        and many more

2004 - 2009
 

CORPORATE COMMUNICATIONS 
DEUTSCHE TELEKOM
AG

 

austermedia® sample project 

* Head of Corporate Intranet *
Full Content Management, Content Implementation and Editorial Lead, Corporate Intranet. CMS training CoreMedia. Content Coordination of all corporate sub-divisions (Deutsche Telekom, T-Mobile, T-Home, T-Systems & T-Online). At this time Deutsche Telekom AG had almost 200.000 employees.

* Senior Editor magazine "you&me" *
Awards: Best of Corporate Publishing BCP Award (Silver) 2008+2009, Mercury Award 2009, Inkom Grand Prix Gold 2008+2009, Astrid Award 2009, German PR Price 2008

* Editorial Lead Project "FIFA World Cup 2006" *
Portal „FIFA WorldCup 2006“ Editorial Lead, Full Content Management, Content i
mplementation. Freelancer coordination.

 

Beside this I also trained Telekom employees in the communication department in Content Management and Content Management System "Core Media"I worked directly with and coordinated dozens of internal & external stakeholder like T-Mobile, T-Online, T-Systems, T-Home, FC Bayern München, FIFA, DFB, Uefa etc

2003 - 2014

PR-/MARKETING COPYWRITER

Freelancer

 

Round 200 publications online & print

Client samples PR/Marketing:
Allianz, Lufthansa, Osram, McFit, Canon, FIAT, Lacoste Footwear, WEKA Publishing, Siegwerk, Sport1 (Content Management hombrero.de) and others
 

Samples:

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LUFTHANSA MAGAZINE
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MCFIT MAGAZINE
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OSRAM ANNUAL REPORT
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WEKA Publishing - SPECIAL EDITION

2003 - 2014

SPORTS JOURNALIST

Freelancer

 

Round 300 publications online & print

Publications as Sportsjournalist (excerpt):
spiegel.de, zdf.de, 11FREUNDE, stern.de, TAZ - Die Tageszeitung, Der Tagesspiegel, sport1.de, FAZ - Frankfurter Allgemeine Zeitung, Passauer Neue Presse, Kölnische Rundschau, Augsburger Allgemeine, NRZ - Neue Ruhr Zeitung Hannoversche Allgemeine, Hamburger Morgenpost and other

Samples:

11FREUNDE - Samba in Herdecke
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Spiegel-online.de - Der Profi-Flüsterer
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TAZ - Rheinisches Derby

Plus numerous projects as contractor for agencies

Education

STUDY

APPRENTICESHIP

MEDIA TRAINING

SOCIOLOGY

University of Wuppertal, Germany

Main emphasis: Social psychology, Economy

WHOLESALE & EXPORT MERCHANT

TODO Hugo Thomas & Co, Germany

IHK certified, Specialized in Overseas trading

SPORT1

Sports editorial, Munich, Germany

EXPRESS

Print & Online, Cologne, Germany

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