Projects
Below you find project samples with a minimum duration of 2 years
Beside working with my own clients I also worked as contractor for numerous agencies in marketing and content projects.
2021 - today
FOUNDER & CEO | eCommerce
dekohero.com
Onlineshop for interior & decoration
In 2021 I founded my own eCommerce business dekohero.com and built it myself from scratch. Round 2.500 products are implemented and after a couple of hundred sales it is time to scale dekohero further to another level.
2003 - today
FOUNDER & OWNER austermedia®
My freelancer setup. eCommerce Consulting, Project management, Strategic Content & Digital Marketing.
2011 - 2013
CO-FOUNDER adaptermedia
Strategic Brand Communication
Corporate Publishing, Content- & Brand Consulting
2003 - 2014
PR/MARKETING AUTHOR / SPORTS JOURNALIST
Author for Corporate Magazines & Online/Print media
2018 - 2020
PROJECT MANAGEMENT | AFFILIATE MARKETING
HIGHLIGHT MEDIA LTD., Malta
www.wettfieber.de - Affiliate Marketing Portal
In 2018, the Malta-based Swedish affiliate marketing company Highlight Media Ltd recruited me for their planned new German iGaming affiliate marketing portal. For Highlight Media Ltd. I realized the entire project www.wettfieber.de - from content planning to content production, to agency, freelancer, SEO, design and dev coordination. I worked close with Design, Dev and SEO, reported direct to CEO. In 2020 I ended this collaboration in order to focus primarily on my own eCommerce project.
2015 - 2018
HEAD OF CONTENT | iGAMING & AFFILIATE MARKETING
Several companies, Malta
From 2015 to 2018, I worked as Head of Content for an iGaming operator as well as as editorial director & content lead for a German iGaming affiliate marketing company.
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In addition, I have realized several smaller freelance projects on the side - such as business development "digital marketing" for a local agency, some content localization projects for affiliate marketing and iGaming companies, and startup consulting including communication and website production
2015 MOVED TO MALTA
In 2015 I moved with my wife from Cologne, Germany to Sliema, Malta. In Malta I worked in several international companies. Primarily in the iGaming industry, which is very present here - due to the licensing - and the associated affiliate marketing industry.
2009 - 2014
PROJECT LEAD | CUSTOMER MAGAZINE
FOOT LOCKER / RUNNERS POINT
austermedia® sample project
In 2009 Foot Locker / Runners Point asked me to realize their customer magazine SIDESTEPmag. I realized with austermedia® the full production, the redesign and created a whole new concept for the magazine. It was handed out in any of their round 80 stores in Germany. Also we created a slightly reduced digital version which was presented via Digital Signage on screens in each store. Foot Locker bought Runners Point and is the biggest sports shoe retailer in the world.
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80 pages, 200,000 copies per issue, quarterly
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Created and installed full project management
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Full project planning and production
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Full Content production & Layout
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Redesign by project takeover
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Improved sub-brand awareness from 8% to 20%
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Contract extended 4 times
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Worked directly with and coordinated internal and approx. 40 international big-brand stakeholders like: Adidas, NIKE, Onitsuka Tiger, Asics, New Balance, Tommy Hilfiger, Fred Perry, Timberland, Puma
and many more
2004 - 2009
CORPORATE COMMUNICATIONS
DEUTSCHE TELEKOM AG
austermedia® sample project
* Head of Corporate Intranet *
Full Content Management, Content Implementation and Editorial Lead, Corporate Intranet. CMS training CoreMedia. Content Coordination of all corporate sub-divisions (Deutsche Telekom, T-Mobile, T-Home, T-Systems & T-Online). At this time Deutsche Telekom AG had almost 200.000 employees.
* Senior Editor magazine "you&me" *
Awards: Best of Corporate Publishing BCP Award (Silver) 2008+2009, Mercury Award 2009, Inkom Grand Prix Gold 2008+2009, Astrid Award 2009, German PR Price 2008
* Editorial Lead Project "FIFA World Cup 2006" *
Portal „FIFA WorldCup 2006“ Editorial Lead, Full Content Management, Content implementation. Freelancer coordination.
Beside this I also trained Telekom employees in the communication department in Content Management and Content Management System "Core Media". I worked directly with and coordinated dozens of internal & external stakeholder like T-Mobile, T-Online, T-Systems, T-Home, FC Bayern München, FIFA, DFB, Uefa etc
2003 - 2014
PR-/MARKETING COPYWRITER
Freelancer
Round 200 publications online & print
Client samples PR/Marketing:
Allianz, Lufthansa, Osram, McFit, Canon, FIAT, Lacoste Footwear, WEKA Publishing, Siegwerk, Sport1 (Content Management hombrero.de) and others
Samples:
LUFTHANSA MAGAZINE
MCFIT MAGAZINE
OSRAM ANNUAL REPORT
WEKA Publishing - SPECIAL EDITION
2003 - 2014
SPORTS JOURNALIST
Freelancer
Round 300 publications online & print
Publications as Sportsjournalist (excerpt):
spiegel.de, zdf.de, 11FREUNDE, stern.de, TAZ - Die Tageszeitung, Der Tagesspiegel, sport1.de, FAZ - Frankfurter Allgemeine Zeitung, Passauer Neue Presse, Kölnische Rundschau, Augsburger Allgemeine, NRZ - Neue Ruhr Zeitung Hannoversche Allgemeine, Hamburger Morgenpost and other
Samples:
11FREUNDE - Samba in Herdecke
Spiegel-online.de - Der Profi-Flüsterer
TAZ - Rheinisches Derby
Plus numerous projects as contractor for agencies
Education
STUDY
APPRENTICESHIP
MEDIA TRAINING
SOCIOLOGY
University of Wuppertal, Germany
Main emphasis: Social psychology, Economy
WHOLESALE & EXPORT MERCHANT
TODO Hugo Thomas & Co, Germany
IHK certified, Specialized in Overseas trading
SPORT1
Sports editorial, Munich, Germany
EXPRESS
Print & Online, Cologne, Germany