• Kay Auster

Organic growth: Why Content Marketing?

How will Content Marketing improve your business? For many companies, the question is: "How can I set myself apart from the competition, address new customers and develop loyalty to my brand?"


Reach and secure relevant target groups with optimised Content.


Product- and Service offers for users online are practically endless. In order to increase company turnover or implement upselling and cross-selling successfully, target groups have to be addressed and targeted very precisely. Exactly for this reason a successful content marketing strategy is the key and deciding factor. Users and customers want content provided to them with any value, taking their interests into consideration. Through relevant communication, qualitaty traffic will be generated and search engine marketing optimised, which has an profit-generating effect on company targets. Content Marketing is the best way to gain more Interaction, Leads and Sales online. It has a positive effect on the turnover increase as well as on the sustainable development of your brand, ensuring a long-term bond between your company’s products and the appropriate target group on the market.


The different categories of online marketing

  1. Content Marketing

  2. SEO

  3. Search Engine Marketing

  4. Social Media Marketing

  5. Pay per click (PPC)

  6. Affiliate Marketing

  7. E-Mail Marketing

  8. Mobile Marketing




What is Content Marketing?


Over the past decade, content marketing has made a dramatic impact on the way brands and consumers interact. With customers expecting more authenticity and transparency from brands and more and more B2B and B2C brands committing more of their budgets to content marketing. To avoid confusion on the meaning of the content marketing, it would be best to reference this comprehensive definition by the Content Marketing Institute:

“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”


10 good reasons to focus on your Content Marketing:

It is the most effective organic online tactic

  1. Generate better and more Leads for your business

  2. Convert more visitors into Leads with Lead Nurturing

  3. Attract your ideal buyers

  4. Build Brand Awareness

  5. Build Brand Authority (industry expert)

  6. Great for organic search (SEO)

  7. Build trust with your visitors

  8. Visitors will share your content on Social Networks

  9. Gives people a reason to come back to your website

  10. Build backlinks


The "overlap area" is a very important factor

Content is ALL you have. How do you treat it? Creating the Content Marketing Strategy is one of the most important steps you can make in your online business approach. Located as the "overlap area" between the defined Content strategy and the initial Content marketing approach this clear, holistic and well created strategy allows you to make the next step: Creating the right Content for your target audience.


Why Content Marketing is essential for your business:


Brands who can provide great value during the consumer’s buying stages gain their trust.

  • Content marketing generates positive ROI in the long term

  • Content marketing costs 65% less than traditional marketing

  • Content marketing generates approximately 3 to 5 times more leads than traditional marketing for every Euro spent

  • Content marketing adopters have conversion rates that are nearly 6 times higher than non-adopters

  • Content marketing helps boost lead generation and sales campaigns


The Content Marketing Cycle


Content needs strategy. The question is not anymore IF you might need a Content Marketing Strategy - the question is WHY you don´t have it and WHEN you will install it at least...

The main goals of Content Marketing

  • winning new customers,

  • more customer proximity,

  • better customer loyalty,

  • Personalization of websites and advertising campaigns,

  • Optimal presentation and positioning of brands as well

  • Increase in social signals, e.g. through seeding (active distribution of content and addressing influencers)

  • Establishment of organic external links

However, the mere creation and publication of content is not enough to be successful with content marketing. In addition to high-quality content, you also need the right marketing strategy. I can support and advance you in both areas: just get in touch if you want to get started with the content marketing success model or if you want to optimize existing content, place it effectively and distribute it more quickly.


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© 2020 by Kay Auster (austermedia®)