Need someone to run your content show?


You've just found him





Hey, I´m Kay Auster,

Malta-based German national, result-focused expert for Content Lead, Content Solutions, Editorial Management and Multichannel Content. I combine numerous content skills with various digital marketing capabilities like SEO, landing page and conversion optimization, usability and social media. Thorough understanding of project management, hr process (hire & management) and team leadership.






Founder/Director of austermedia®

Worked with international big brands

Realized content project budgets up to 250.000 €

Built and led several editorial/content teams

Agency/Stakeholder coordination and supervising

Author Marketing/PR  (+250 publications)

Journalist print/online  (+500 publications)


For whom I work ? 

Companies & Agencies





 Coordinating and communicating with Stakeholders - internal or external - is essential in projects. I learned that it is very important to take care of their own rules, speed and kind of behavior. Especially when big name Stakeholders are involved.

Relevant Stakeholders I worked with:


Content is the key - always 

BUT... people often give less thought to it than to a new plant for their office.


Like this: can we do this as easy and cheap as possible?”

...can we make a bot to scrape content and re-combine it?”

...can we outsource to cheap content writers who write filler content?”

...can we collect articles from the web and re-post them?”




  1. You always get what you pay for.
  2. If you don’t have anything useful to say, then don’t say it at all.



What do I offer?






Content Lead & Planning

I support you in all aspects of editorial and content lead. Create compelling messages and find the golden way to run the content show consonant with the goals and wishes or needs of a brand/company.


  • Editorial Lead
  • Editorial Management
  • Content Lead
  • Content Management
  • HR process (hiring & management)
  • Content Planning
  • Content Development
  • Content Marketing



Creation & Optimization

Communicating in different channels is challenging. How to draw people to your brand? Right strategies and compelling content will make it easier creating consistent ideas to talk to your target group.


  • Social Media
  • Brand Voice
  • Corporate Communication
  • Corporate Publishing
  • Journalism/Writing
  • SEO
  • Landing Page & Conversion Optimization
  • UI/UX





To run a content show

I believe there are several skills and capabilities necessary to run someones content show. From my experience working for numerous agencies, small companies and international big brands it needs quite a lot to keep a content team running, performing and delivering the content it needs.



Content Lead: When you are responsible for content you should definitely take care about a few things, need a few tools and experiences.



 What does it need?

Tell it from a companie´s point of view.


A Head of Content needs to: 

→ Understand how to create content that draws an audience

→ Create compelling messages for different target demographics

→ Develop brand standards and content style guides

→ Establish work flows for requesting, creating and publishing content

→ Integrate content activities within traditional marketing campaigns

→ Map out a content strategy supporting marketing initiatives

→ Express the overall corporate identity in the content it puts out

→ Know the HR process (hiring & management)

→ Retain an “outsider’s perspective” – like a journalist




→ Be experienced in relevant content and channel optimization processes, brand consistency, segmentation, analytics and meaningful content measurement.


→ Drive key business and brand objectives through creation and implementation of a cross-channel content programme. 


→ Work cross-functionally across brand, social, digital and creative marketing as well as product and design to develop and execute a customer centric content strategy and tone of voice in line with the business and brand objectives.


Anything else?


→ Ensure consistent content in terms of style, quality and tone of voice, on-brand and optimized for search and user experience for all channels of content.


→ Have abilities overseeing marketing content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.


→ Establish work flows for requesting, creating, editing, publishing and retiring content.


Further skills?


→ Project management skills managing editorial schedules and deadlines.

→ Skills in content creation and distribution strategies and tactics.

→ Content Strategy Evolvement.

→ Integration of content activities within traditional marketing campaigns.

→ Audience development and subscription strategies experience.

→ Negotiator- and mediator skills.

→ Experienced in crisis- and internal communications.


Having any content problems?

Let me know. There are always solutions.

Your Brand Voice matters. Where to say what to whom? There are always interesting things to tell.



austermedia Digital Marketing


How to work together?

  • 1 audit

Let´s find out at first where you are at right now.

  • 2 exchange

Then let´s speak about appropriate solutions. 

  • 3 ideation

There are many ways - so there are many possibilities.

  • 4 creation

Let´s go to work.


 Benefits working with me?

  1. Amazingly favourable fees
  2. Flexible timings
  3. I take care of your goals and possibilities
  4. A good look from outside
  5. I offer solutions and ideas
  6. I cooperate with your staff
  7. Total objectivity during evaluation process




“Content builds relationships. Relationships are trust. Trust drives revenue.”


Andrew Davis

„Traditional marketing talks at people. Content talks with them.”

Doug Kessler

„Content isn’t King, it’s the Kingdom.“

Lee Odden, (TopRank Marketing)

„What really decides is the content of your advertising, not its form.“

David Ogilvy

„Treat your content like a product.“

Drew Davis, (Brandscaping)


More coming soon

website in progress



Looking forward to hearing from you


Get in touch.



or call me

+356 77811971


austermedia Digital Marketing